Director of Brand

• Own category creation & narrative, defining a new category and establishing the brand's market story.
• Lead creative direction, evolving Gravitee's visual identity and maintaining high quality across all platforms.
• Stay hands-on in the creative process, from concept to production, ensuring the output meets brand standards.
• Build, mentor, and scale a high-performing creative team while collaborating with cross-functional partners.
• Measure creative effectiveness and utilize data to drive improvements in output quality and brand impact.

Requirements

• Proven experience building out a new category (or repositioning a company into one) and leading the creative that made it land in the market.
• A player-coach: genuinely hands-on in the craft and a proven manager of both internal teams and external agencies, freelancers, and production partners.
• A standout portfolio spanning brand, campaign, video, and digital, with craft and originality at its core.
• 7+ years in creative roles, including 3+ years leading creative teams, ideally in B2B SaaS or technical/developer brands.
• Strong narrative and storytelling instinct: able to turn complex, technical products into clear, emotionally resonant stories.
• AI-native creative: hands-on experience using AI tools to accelerate concepting, production, and iteration without compromising quality.
• Commercially minded, comfortable in a fast-paced scale-up, and able to connect creative work to pipeline and brand outcomes.
• Excellent communication skills and a track record of strong cross-functional collaboration.

Hard Skills

• Creative Strategy
• Brand Development
• Campaign Management
• Video Production
• Digital Marketing
• Data Analysis
• Storytelling
• B2B SaaS Experience
• Technical Product Communication
• Portfolio Development

Soft Skills

• Excellent Communication
• Cross-Functional Collaboration
• Mentoring
• Hands-On Leadership
• Commercial Mindset