Director of B2B Marketing

Building the B2B marketing function from the ground up, the remote Director of B2B Marketing will define strategy, manage the marketing budget, and design multi-channel campaigns to position eLocal as a premier lead-generation partner in the home services industry. Key responsibilities Define and implement the B2B marketing strategy, structure, and tools needed for growth Assess marketing channels and manage the budget to ensure data-backed spending decisions Design and execute multi-channel B2B campaigns that effectively convert prospects into clients Required qualifications 8-10 years of experience in B2B marketing, preferably in home services or related fields Experience building a marketing function or operating within one at a comparable company Proficiency in budget management and data-driven decision-making Strong understanding of how to engage small business owners and corporate marketing managers Ability to translate complex performance data into compelling narratives for growth