Director of Adoption & Ecosystem Growth – Social Impact Platform | San Francisco, CA

Director of Adoption & Ecosystem Growth – Social Impact Platform | San Francisco, CA

Director of Adoption & Ecosystem Growth – Social Impact Platform | San Francisco, CA

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Director of Adoption & Ecosystem Growth – Social Impact Platform | San Francisco, CA

Summary:

Our client has developed a revolutionary platform for impact. As Director of Adoption & Ecosystem Growth , you will define and lead the strategy that brings users into this purpose-driven ecosystem and keeps them engaged. You’ll design viral loops, craft emotional journeys, and turn features into movements. This role blends community growth, product marketing, and behavioral design — and is perfect for someone who’s scaled new ideas before and thrives in high-ownership, zero-to-one environments.

Responsibilities:

• Lead the ecosystem adoption strategy for a social impact platform across donors, volunteers, nonprofits, influencers, and brands
• Build systems that activate engagement at launch and drive organic scale
• Create onboarding experiences, referral mechanics, and story-based growth campaigns
• Partner cross-functionally with product, design, and content teams to amplify key features and moments
• Test viral growth loops and social nudges that encourage trust and generosity
• Use feedback, analytics, and community insights to refine user acquisition strategies
• Turn early users into evangelists and early traction into scalable momentum

Requirements:

• 5+ years in product growth, community development, brand engagement, or go-to-market strategy
• Proven track record of launching products or movements that reached and resonated with large audiences
• Expertise in driving viral campaigns, user engagement strategies, and growth loops
• Deep understanding of digital behavior and how humans connect emotionally online
• Experience working cross-functionally with design, engineering, and marketing teams
• Creative problem-solver who thrives in ambiguity and builds from scratch
• Passionate about social good, impact tech, and building with purpose

Preferred Qualifications:

• Experience leading adoption strategy in a startup or social-good environment
• Familiarity with behavioral psychology, influencer marketing, or community-led growth
• Previous work with donation, volunteer, or activism platforms
• Ability to build community through content, partnerships, and product features
• Analytical mindset with comfort using data to inform emotional decisions

Education:

Bachelor’s degree in business, communications, marketing, or a related field preferred — or equivalent experience

Location:

Salary Range:

$160,000 – $200,000 base + equity (commensurate with experience)

No 3rd party agencies or C2C

Submit resume to

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Production

• Industries

  Social Networking Platforms and Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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