Director, Member Engagement

Position Objective

Provide staff leadership and oversight for the AFBF Promotion and Engagement program and other member engagement initiatives.

Reports To

Managing Director, Member Engagement

Location

Washington, DC; Eligible to earn telework 2 days/week

Pay Range

\$95,000 - \$105,000 annually, commensurate with experience

Duties and Responsibilities

Promotion and Engagement (P&E) Program

• Provide staff leadership and oversight of the Promotion & Engagement program, AFBF P&E Committee and related projects including national conferences, committee meetings, new committee member orientation, quarterly newsletters, and associated events and initiatives.
• Provide staff leadership and oversight of Communicate, Collaborate and Influence (CCI) and other annual convention programs led by the P&E Committee.
• Oversee the planning and delivery of the AFBF Target Training event.
• Collaborate across all programs on the coordination, planning and execution of the FUSION Conference and provide staff leadership for the P&E-specific programming.
• Proactively build and maintain relationships with state staff working in related areas and serve as a trusted resource to states in developing P&E programs.
• Research and develop opportunities for consumer and stakeholder engagements and serve as the staff point-of-contact for AFBF industry relations on P&E stakeholder relationships.
• Maintain an in-depth knowledge and awareness of effective consumer engagement practices and relevant consumer engagement topics and trends.
• Collaborate with AFBF staff from communications, Foundation for Agriculture, and leadership development to leverage existing resources and strategically align efforts in the consumer engagement space.
• Oversee the social media efforts of the committee including content creation, content calendar, logistics and tracking of social media metrics, in collaboration with the AFBF digital media team.
• Plan and implement the quarterly Amplify Agriculture Series of the AFBF P&E Committee.
• Provide strategic direction for and manage the committee’s consumer engagement resources (Digital Toolbox).
• Develop P&E materials and evaluations, maintain records and files relating to P&E projects.
• Present programs related to P&E and consumer engagement at state events as requested.

Veteran Farmers

• Manage relationship and involvement with Farmer Veteran’s Coalition.
• Provide staff leadership for the Veteran Farmer Award of Excellence program, including oversight of AFBF Convention winner recognition and digital media engagement.

Health And Safety (H&S)

• Provide staff leadership for the quarterly Farm Bureau Health and Safety Network.
• Oversee the development of ASAP Week promotional toolkit.
• Manage relationship and involvement with safety industry partners.
• As a member of the Farm State of Mind Working Group, manage the coordination and communication of the Farm Bureau Mental Health Advocate Network and Farm State of Mind Sounding Board.

General

• Oversee all budgets associated with P&E, Health & Safety and Veteran Farmers, totaling approx. $225K.
• Provide details for reports to the AFBF Board of Directors.
• Effectively engage and mobilize volunteer leaders, maintaining strong and trustworthy relationships.
• Collaborate as needed in all other program areas for which the Leadership, Education & Engagement Department has responsibility.

Relationships

Collaborate with staff of the Leadership, Education & Engagement Department, other AFBF and affiliated company staff, and volunteer leaders regarding activities and information of direct concern to them.

Education or Training Required

• Bachelor's degree or equivalent experience

Experience and Skills Required

• Minimum five years related work experience
• Experience in building and maintaining professional partnerships
• Excellent communication, presentation, time management and organizational skills
• Experience implementing projects, programs and/or processes according to budget parameters

Preferred Education/Experience/Training/Skills

• Farm Bureau experience
• Experience working in associations and/or working with volunteers or committees, especially in agriculture
• Demonstrated interest and/or experience with consumer education and engagement
• Degree in agricultural communications or leadership development field

Other Requirements

• Travel (approximately 15-20%) and willingness to work evenings or weekends as needed.
• Public speaking

Candidates who do not meet the five-year experience requirement may be considered for an Assistant Director level position.