Director, Media Experimentation & Engagement — Scale Incremental Testing

NBCUniversal is seeking a Director, Media Experimentation & Engagement to lead the incrementality and engagement measurement program for Performance and Device media. You own the learning agenda, set rigor, and translate test results into clear budget guidance for leaders.

You will manage a team, partner with Growth Strategy and Decision Sciences, and drive measurement calibration across MMM and MTA, while scaling testing with AI-enabled analytics workflows in a hybrid work environment.