Director, MarTech Product Excellence, Operations

• Drive product management excellence across a complex MarTech portfolio through scalable operating models, governance, and best practices
• Partner with senior leaders to shape strategy, influence decision-making, and foster cross-functional alignment
• Shape and execute the product management maturity roadmap
• Advance frameworks, standards, and ways of working across teams
• Establish and measure KPIs, maturity metrics, and continuous improvement initiatives
• Champion best practices across product discovery, prioritization, development, launch, and performance measurement
• Lead portfolio governance processes for prioritization, decision-making, and accountability
• Align strategy, investments, and execution priorities across MarTech Product, IT, Marketing, and business teams
• Develop executive-level dashboards, reporting, and insights
• Support annual and quarterly planning, budgeting, roadmap development, and portfolio optimization
• Lead change and transformation initiatives, including AI-enabled capabilities and operational excellence
• Lead key leadership forums and foster transparency, executive engagement, and organizational alignment
• Report to the ED, MarTech Product Strategy & CPO Digital Trust
• Partner with external consultants, vendors, and strategic partners

Requirements

• Bachelor’s degree in business, Engineering, or related field required
• 8+ years of experience in MarTech product management, product operations, or related disciplines
• Deep expertise across the product lifecycle, including discovery, prioritization, delivery, and optimization
• Proven success advancing MarTech product management maturity through scalable operating models, governance frameworks, and best practices
• Ability to lead complex, cross-functional initiatives and drive results in highly matrixed global organizations
• Exceptional communication skills and strong executive presence
• Track record of influencing senior stakeholders and guiding strategic decisions without direct authority
• Experience partnering with external consulting firms, vendors, and strategic partners
• Expertise in portfolio management, investment prioritization, governance, and KPI development
• Analytical and data-driven mindset with ability to turn insights into actionable strategies
• MBA or advanced degree preferred

Core Competencies

Demonstrates expertise in MarTech product management, focusing on driving product lifecycle excellence, governance frameworks, and strategic alignment across cross-functional teams. Proven ability to develop KPIs and insights that inform decision-making and enhance operational performance.

Highest-signal resume keywords

• MarTech Product Management
• Product Lifecycle Expertise
• Governance Frameworks
• KPI Development
• Cross-Functional Leadership

ATS Optimization Keywords

Hard Skills

• Product Discovery
• Prioritization
• Delivery
• Optimization
• Portfolio Management
• Investment Prioritization
• Data Analysis
• Continuous Improvement
• Change Management
• Operational Excellence

Soft Skills

• Exceptional Communication
• Executive Presence
• Influencing Stakeholders
• Strategic Decision-Making
• Cross-Functional Alignment

Certifications & Qualifications

• Bachelor’s Degree
• MBA or Advanced Degree

Industry Keywords

• MarTech
• Product Management
• Governance
• Best Practices
• Operational Models

Tools & Technologies

• Executive Dashboards
• Reporting Tools
• MarTech Platforms
• AI-Enabled Capabilities