Director, Market Research & Insights

POSITION OVERVIEW

The Director, Market Research & Insights leads the strategy, development, execution, and communication of market research and insight-generation capabilities to enable customer-centered, evidence-based decision making across the commercial organization.

Responsibilities

• Develop and lead overall market research & insights strategy aligned to commercial priorities and brand objectives.
• Oversee primary research (HCPs, caregivers, patients, other stakeholders) and secondary research/insight development.
• Define business questions/objectives; ensure appropriate methodology, execution quality, and interpretation; translate findings into recommendations for senior leadership; drive application of insights into commercial strategy.
• Manage external market research/insights vendor partnerships (quality, budget, alignment).
• Partner with Marketing on customer insights, including HCP and Patient Journeys.
• Co-lead Situational Analysis integrating multiple data sources to inform product performance, market trends, and competitive dynamics.
• Apply AI-enabled market research tools and generative AI to enhance qualitative/quantitative pharmaceutical research (insight generation, literature review, survey analysis, reporting) while ensuring data quality/compliance.
• Evaluate and integrate emerging AI applications (LLMs, machine learning, NLP) to improve research efficiency and business insights.
• Partner with Enterprise Analytics, Sales, and Marketing on brand and sales force KPIs.
• Establish frameworks to improve insight generation, research effectiveness, reporting clarity, and decision making.
• Communicate insights to influence all levels of the organization; lead complex cross-functional initiatives.

Qualifications

• Bachelor’s degree required; MBA, MS, or related field preferred.
• 10+ years progressive experience in market research or commercial insights in pharma/biotech/healthcare.
• Demonstrated ability to influence senior leaders and translate insights into strategic decisions.
• Strong knowledge of primary/secondary research, forecasting, competitive intelligence, and performance analytics.
• Experience managing external vendors, budgets, and complex cross-functional initiatives.
• Proven executive communication (presentations/storytelling).

Compensation

Pay Range: $218,000 USD - $262,000 USD