Director, Market Research & Insights

Position Overview

Lead the strategy, development, execution, and communication of market research and insight-generation capabilities to enable customer-centered, evidence-based decisions across the commercial organization.

Responsibilities

• Develop and lead market research/insights strategy aligned to commercial priorities and brand objectives.
• Oversee primary research (HCPs, caregivers, patients, other stakeholders) and secondary research/insight development (patient/customer behavior, market dynamics, performance trends).
• Define business questions and research objectives; ensure methodology, execution quality, and interpretation; translate findings into recommendations; drive application of insights into commercial strategy.
• Manage external market research and insights vendor partnerships (quality, budgets, alignment).
• Partner with Marketing to develop customer insights (e.g., HCP and Patient Journeys: behaviors, decision drivers, barriers, engagement opportunities).
• Co‑lead cross‑functional Situational Analysis integrating data sources to interpret customer insights for product performance, market trends, and competitive dynamics.
• Apply AI‑enabled market research tools and generative AI (insight generation, literature review, survey analysis, reporting) with data quality/compliance.
• Evaluate/integrate AI methods (LLMs, machine learning, NLP) to improve research efficiency and business insights.
• Partner with Enterprise Analytics, Sales, and Marketing to define/evolve brand and sales force KPIs.
• Build frameworks to improve insight generation, effectiveness, reporting clarity, and decision‑making.
• Influence decisions with data/insights; lead complex cross‑functional initiatives; communicate clearly to senior leadership.

Required/Preferred Qualifications

• Bachelor’s degree required; MBA/MS/related preferred.
• 10+ years’ experience in market research/commercial insights in pharma/biotech/healthcare.
• Experience influencing senior leaders; translating insights into strategy.
• Knowledge of primary/secondary research, forecasting, competitive intelligence, and performance analytics.
• Vendor/budget management and complex cross‑functional initiative leadership.
• Executive-level presentation/storytelling skills.

Pay Range

$218,000 USD – $262,000 USD