MikeWorldWide (MWW) is hiring a Director on our Intelligence team, the research and analytics engine behind the agency and our proprietary AI platform, PRISMA. You will lead brand and reputation tracking, message and creative testing, social and cultural intelligence, and measurement across earned, owned, social, and paid for some of the agency’s largest accounts, including a major utility client, and act as the senior intelligence voice in the room with clients and internal leadership. This is a role for someone who has done the work long enough to have a point of view about how it should be done, and who is already using AI to do it faster and better.
What You’ll Do
- Lead brand health and reputation tracking using Morning Consult and other syndicated sources, identifying shifts in perception, trust, risk, and opportunity before they surface publicly
- Design and run message, concept, and creative testing programs, then translate the results into the narratives and creative territories teams put into market
- Direct social listening and media analysis to surface emerging conversations, competitive dynamics, and white space
- Own measurement across the full channel mix: KPI frameworks, dashboards, and recurring reporting that explain what drove performance and what to do next, not just what happened—governed from a single source of truth so numbers reconcile across teams
- Lead paid media reporting. Pull and interpret campaign data across paid social, search, and programmatic, track spend efficiency and delivery against goals/planned/actual, measure incrementality, and give media teams read-outs they can optimize against mid-flight
- Connect paid performance back to earned, owned, and social on a shared PESO data schema and taxonomy so clients see one integrated view of what the investment returned rather than four channel reports
- Build AI into the workflow. Use PRISMA, LLMs, and AI-enabled research platforms to accelerate synthesis, pattern-finding, and reporting, feed structured performance signal into internal intelligence system, and set the standard for how the team applies them
- Serve as a strategic advisor in client conversations and partner with strategy, creative, media, and account teams so insight shapes the work rather than reviews it
- Mentor analysts and raise the quality bar on how the team frames questions, builds analysis, and presents findings
What You Have
- 6 to 8+ years in research, analytics, insights, or communications strategy at an agency, consultancy, or in-house
- A track record leading programs that combine survey, social, media, and brand intelligence into a single point of view
- Hands-on experience designing and interpreting message testing, creative testing, and audience research
- Demonstrated fluency with AI tools (Claude, ChatGPT, and AI-enabled listening and analytics platforms) as working instruments, with a clear sense of where they help and where they do not
- Strong command of platforms such as Morning Consult, Meltwater, Brandwatch, Sprinklr, or similar, including boolean query writing
- Hands-on experience with paid media reporting and the platforms behind it (Meta Ads Manager, Google Ads, DV360, GA4, or similar), including hands-on data QA and spend reconciliation, and working comfort with the metrics that matter: impressions, reach and frequency, CPM, CTR, view-through, incrementality and lift, and conversion
- Advanced PowerPoint and data visualization skills; you care whether a chart is honest and readable
- Presence with senior clients and executives, and the project management discipline to run several workstreams at once
Success Factors
The directors who thrive here have a point of view and defend it with evidence, are comfortable being wrong in a first draft and fast to improve in a second, and judge their work by whether it changed a decision. You should want to learn the businesses and industries behind the data, collaborate closely with strategists and account leads, and take real ownership of your programs from day one.
We believe in flexibility and have the structure to make that our reality. MWWLife is our robust suite of benefits, programs, and incentives designed to support our employees’ experience during every phase of their careers. Forged in the spirit of flexibility and growth, it’s about the freedom to live your best life, both personally and professionally, and embodies the culture of caring that we cultivate at MikeWorldWide.
Highlights include:
- Unlimited PTO
- Pre-PTO
- Mental Health Awareness Days
- Friday Freeze
- Summer Fridays
- Commuter Benefits
- Professional Trainings and Workshops
- Phone and Mental Health/Wellness Stipend
- offices closed between Christmas Eve and New Year’s Day.
Our Values
At MWW, our values are what set us apart and give us the energy to move forward with confidence and excellence.
- Passion: We have a real passion for what we do. It’s why we get up every day and it’s what drives us to work harder, care more and execute flawlessly.
- Inclusivity: We’re inclusive, for real. Our respect and appreciation for diverse backgrounds and perspectives lead us to greater innovation, enhanced creativity, and richer experiences.
- Curiosity: Our endless curiosity opens us up to new ideas, collaboration, and growth. It drives our desire to immerse ourselves in the knowledge of others and the culture of the world about us.
- Empathy: Our authentic empathy gives us a sense of understanding which transforms our work, enhances our ability to deliver for clients and elevates us from colleagues to family.
- Independence: Our hard-earned independence gives us the freedom and flexibility to dream big, take risks and do what’s right, for our clients, our agency and each other.
- Initiative: We have a spirited initiative. We’re fast, focused and fearless. It’s that confidence and pride in our ability to deliver exceptional work for exceptional clients.
Our Philosophy
At MikeWorldWide, we are built to care. We care about each other, our clients, our work and our world. We have an inherent collective empathy that informs our ideas, energizes our work and elevates us from likable colleagues to beloved family.
We’re an independent agency and we care a lot about that. Our independence gives us the freedom and flexibility to dream big, take the risks worth taking, and to do the work worth caring about. Most importantly, it lets us do what’s right for our employees, our families and friends, and, of course, our clients.
We celebrate diversity in our employees and partners, and we’re committed to building a safe and inclusive workplace environment where we all can feel comfortable and thrive while we bring our best ideas to life. We’re proud to be an equal opportunity employer, and we encourage future MWW families from traditionally underrepresented and underserved communities to apply.
All legitimate MikeWorldWide (MWW) job opportunities are posted only on our official LinkedIn page. MWW never requests personal information or payment during the recruitment process and will only contact applicants from an mww.com email address. If you have any questions about a role or recruiter claiming to represent MWW, please contact us at
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