Director, Integrated Media Planning – Retail

• Own the strategic vision for the client’s strategic media approach
• Partner directly with the Brand Lead and Portfolio Strategy/Planning Lead to reshape planning and drive measurable brand impact through media
• Develop insights from category, competitive, cultural, and consumer landscapes within strategic frameworks
• Develop brand media tactics across CTV, Digital Video, Social, Search, and Custom Direct Partnerships
• Defend agency work and recommendations while challenging internal and external teams to enhance the work
• Identify and bring to life innovative, never-been-done-before media opportunities
• Build personal, understanding relationships with clients and prioritize team and client needs
• Inspire teams to solve client challenges in unique ways and model new approaches
• Lead transformation for a growth brand and collaborate with senior leaders

Requirements

• Graduate of a four-year college or university
• 8+ years of integrated media planning experience
• Experience in cross-functional strategic planning and Communications Framework development
• Experience working with ~$100MM+ range of yearly media spend
• Experience working closely with Marketing Science/Data Analytics teams to drive optimization recommendations
• Experience working in fast-paced agency environment with expert-level ability to juggle many different tasks while keeping internal + external teams on track
• Track record of handling big client ambitions
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• Strong comfort level with data, analytics, and measurement

Core Competencies

Demonstrates expertise in integrated media planning, strategic media approach, and data-driven optimization. Proven ability to lead teams, manage significant media budgets, and develop innovative media tactics across various channels.

Highest-signal resume keywords

• Integrated Media Planning
• Strategic Media Approach
• Data Analytics Collaboration
• Leadership and Team Management
• Holistic Channel Planning

ATS Optimization Keywords

Hard Skills

• Media Fundamentals
• Cross-Functional Strategic Planning
• Communications Framework Development
• Media Tactics Development
• Optimization Recommendations

Soft Skills

• Relationship Building
• Problem Solving
• Inspiration and Team Motivation

Industry Keywords

• CTV
• Digital Video
• Social Media
• Search
• Custom Direct Partnerships