- Develop and execute comprehensive growth strategies to increase revenue, market share, and customer base
- Identify and assess new business opportunities, markets, and partnerships to drive growth
- Work with marketing, sales, product development, and customer success teams to implement growth initiatives
- Analyze market trends, customer data, and competitive landscape to inform growth strategies and decision-making
- Optimize the sales funnel and customer acquisition processes to improve conversion rates and customer lifetime value
- Report on growth strategy performance and recommend improvements
- Partner with the EVP, Business Development to align growth strategies with overall business objectives
- Collaborate on go-to-market strategies for new products and services
- Build program roadmaps, run structured tests, and demonstrate measurable results across the funnel
Requirements
- In-depth knowledge of growth strategies, including customer acquisition, retention, and expansion
- 10+ years of prior success in business development/sales within an agency environment
- Understanding of digital marketing, sales automation, and CRM technologies
- Familiarity with AI, machine learning, and predictive analytics
- Knowledge of market research, competitive analysis, and customer segmentation techniques
- Understanding of customer journey and experience design principles
- Awareness of industry-specific regulations and standards related to growth initiatives
- Knowledge of market dynamics and competitive landscapes across industries
- Knowledge of budgeting, forecasting, and financial reporting
- Strong leadership and team management skills
- Excellent strategic thinking and problem-solving skills
- Deep understanding of sales, marketing, and customer acquisition strategies
- Strong analytical skills and ability to make data-driven decisions
- Excellent communication and interpersonal skills, including executive-level influence and negotiation
- Proficiency in A/B testing, conversion rate optimization, and funnel analysis
- Strong project management skills
- Experience with budgeting, forecasting, and financial management for growth initiatives
- Ability to collaborate effectively with cross-functional teams
Core Competencies
Demonstrates expertise in developing and executing growth strategies, with a strong focus on customer acquisition, retention, and expansion. Proficient in analyzing market trends and leveraging data-driven insights to optimize sales funnels and enhance customer lifetime value.
Highest-signal resume keywords
- Growth Strategy Development
- Business Development/Sales Experience
- Digital Marketing Knowledge
- Analytical Skills
- Leadership and Team Management
ATS Optimization Keywords
Hard Skills
- Customer Acquisition
- Market Research
- Sales Automation
- CRM Technologies
- A/B Testing
- Conversion Rate Optimization
- Funnel Analysis
- Budgeting
- Forecasting
- Financial Reporting
Soft Skills
- Strategic Thinking
- Problem-Solving
- Communication Skills
- Interpersonal Skills
- Team Collaboration
Industry Keywords
- Customer Journey
- Experience Design
- Competitive Analysis
- Customer Segmentation
- Market Dynamics
Tools & Technologies
- AI
- Machine Learning
- Predictive Analytics
Director, Growth in chicago at Unknown Company
This position is listed as full time and onsite.