Director, Global Marketing Clinical

Job Summary

Nova Biomedical is seeking a Global Head of Marketing Clinical Business to define and execute the global marketing brand and demand strategy for the Clinical Business This leadership position will oversee segment marketing product marketing and selected regional marketing resources with shared service leadership across Marketing Communications Digital Strategy Events and Marketing Technology The Global Head of Marketing will translate the Clinical Business strategy into revenue aligned demand creation portfolio clarity and a differentiated market position across clinical diagnostics and point of care workflows A core mandate of this role is to establish and steward a distinct Clinical Business brand identity while building a metric driven demand generation engine tied directly to pipeline and revenue outcomes This leader will partner closely with Sales Product Management Clinical and Medical Affairs Sales Operations Information Technology and Corporate Marketing to ensure alignment between strategy execution and commercial impact The role operates within a matrixed global model in which the business owns strategy segmentation demand outcomes and brand direction while shared service teams provide scaled execution support

Responsibilities

Define and own the global Clinical Business marketing brand and demand strategy in alignment with the annual operating plan and revenue targetsEstablish a clear and differentiated Clinical Business brand identity including positioning messaging architecture and competitive differentiationTranslate business priorities including test menu expansion instrument adoption utilization growth and geographic expansion into integrated marketing plansServe as a key member of the Clinical Business leadership team providing insights into market dynamics customer needs competitive activity and growth opportunitiesOwn a comprehensive demand generation strategy aligned with pipeline conversion and revenue targetsBuild a metric driven demand generation engine across digital channels events content account based marketing and regional programsEstablish and enforce marketing performance standards focused on pipeline creation and coverage conversion rates funnel velocity and marketing sourced and influenced revenueMaintain investment and return on investment discipline reallocating marketing resources and spending based on performancePartner closely with Sales and Sales Operations on territories coverage models funnel management pipeline development and revenue prioritiesDefine and own customer segmentation and buying personas across clinical settings including hospitals laboratories and decentralized care environmentsDevelop segment specific value propositions and messaging frameworksEnsure customer segmentation translates into effective targeting account planning campaign development and field executionOwn global product positioning messaging and the overall Clinical Business portfolio narrativeLead new product introductions including launch strategy messaging commercialization planning and sales enablementPartner with Product Management to align product roadmaps pricing strategies value propositions and market positioningEstablish clear product and portfolio differentiation within the competitive clinical diagnostics marketOversee digital marketing strategies channels and platforms including marketing automation CRM analytics SEO SEM web social media and email programsLead the development of clinical data case studies educational resources and other content that supports customer engagement and commercial growthPromote a digital first data driven approach to customer engagement and campaign executionAdvance personalization lifecycle marketing account based marketing retention strategies and optimized customer journeysLead regional marketing teams in localizing global strategies and demand generation programsBalance global brand consistency with regional regulatory reimbursement clinical practice and market requirementsEstablish accountability for measurable regional contributions to pipeline development and revenueSet priorities expectations and performance measures for shared service teams supporting Clinical MarketingEnsure campaigns content digital programs and events are integrated into the overall demand strategy and measured for commercial impactDrive adoption of modern marketing tools automation analytics and digital capabilitiesChampion a customer centric experience led marketing approach across the Clinical BusinessBuild and scale marketing teams processes operating models and capabilities that support sustainable growthMonitor and report performance against key measures including pipeline creation and coverage conversion rates funnel velocity marketing ROI revenue contribution product launch performance time to revenue installed base growth instrument utilization brand clarity and customer engagementLead global and regional Clinical Marketing resources within a matrixed organizational structureProvide strategic direction to shared service partners across Marketing Communications Digital and MarTech and Events and ConferencesFoster strong prioritization accountability cross functional collaboration and continuous improvement throughout the global marketing organization

Experience Requirements

Bachelors degree requiredSenior marketing leadership experience within clinical diagnostics medical devices life sciences healthcare business to business markets or a related industryProven success building revenue aligned metric driven demand generation enginesDeep expertise in product marketing segment marketing brand strategy and digital marketingExperience developing global marketing strategies aligned with business plans and revenue targetsExperience establishing differentiated brand positioning messaging frameworks and competitive strategiesDemonstrated success leading new product introductions commercialization strategies and sales enablementExperience developing customer segmentation buying personas value propositions and targeted marketing programsStrong knowledge of digital marketing capabilities including marketing automation CRM analytics SEO SEM web social media email and content strategyExperience with account based marketing personalization lifecycle marketing retention marketing and customer journey optimizationProven ability to develop and manage performance measures tied to pipeline conversion revenue contribution and marketing ROIExperience using data and financial analysis to prioritize investments and reallocate resources based on performanceExperience leading global and regional teams within a complex matrixed organizationStrong commercial partnership experience with Sales Product Management Sales Operations Clinical or Medical Affairs Information Technology and Corporate MarketingDemonstrated ability to influence senior leaders and stakeholders across regions functions and reporting relationshipsExecutive presence with strong written verbal presentation and stakeholder management skillsStrong analytical and financial capabilities with the ability to manage marketing investments as a performance driven portfolioDisciplined operating approach with strong prioritization accountability and executionCustomer centric and outcomes focused leadership styleBuilder mindset with demonstrated success scaling teams processes and organizational capabilitiesStrong cross functional collaboration skills with the ability to translate strategy into coordinated execution and measurable commercial results

Physical Requirements and Working Conditions

Comfort with working at a computer for extended periods Capacity to lift and carry up to 2550 pounds as required Able to communicate effectively via phone video and written communication Occasional need to move about the office to access meetings or resources

Why Work for Nova Biomedical

Flexible Medical Dental & Vision Coverage Competitive 401k company match Bonus Program Generous PTO and paid holidays Generous Tuition reimbursement Hybrid and flexible work arrangements Professional development engagement and events Company marketplace for lunch and snacks in our Norwood MA Billerica MA and Westbrook ME offices Company subsidized cafeteria in our Waltham MA office

Work Location

Hybrid in Waltham MA onsite Monday Thursday

Targeted Salary Range

to a year Nova Biomedical believes in transparency and integrity throughout all we do including compensation The provided salary range for this role represents the expected base salary or hourly rate for this opening Actual compensation will be commensurate with the candidates experience and may vary based on individual factors such as location skills and education

About the Company

At Nova Biomedical were not just building instruments were powering breakthroughs that improve lives Our smart science driven solutions are trusted in over 100 countries to speed drug development and enhance patient care Our integration brings together more than 70 years of scientific excellence with Novas cutting edge innovation forming a powerhouse of precision purpose and possibility With FDA registered ISO certified manufacturing more than 125 FDA approvals and industry trusted diagnostics were setting new standards in quality and reliability Nova Biomedical is proud to be a global leader in osmolality testing and biotechnology and in vitro diagnostic IVD instrumentation dedicated to advancing patient care and scientific discovery with a legacy that continues to shape the future of life sciences With headquarters in Norwood and Waltham Massachusetts and a global team of nearly 2000 employees were building a collaborative empowered culture grounded in shared values Customer Centricity Ingenuity Ownership & Accountability Collaboration and Integrity Working at Nova Biomedical means joining a mission driven organization where your contributions matter Whether youre in engineering science manufacturing or support youll be part of a team that values innovation invests in your growth and is committed to making a real world impact on global health Explore whats next with us at novabiomedicalcom

EEO Statement

Nova Biomedical takes pride in being an equal opportunity employer committed to hiring a diverse and inclusive workforce As a part of our commitment to a diverse and inclusive workforce Nova Biomedical will continue to take steps to assure that recruitment hiring assignment promotion compensation and all other personnel decisions are made and administered without regard to race religion color national origin citizenship sex sexual orientation gender identity gender expression veteran status age mental or physical disability genetic information or any other protected class Privacy Policy