Director, Global Consumption & Purchase Protocols Intelligence

Atlanta, Georgia, United States

Aug 7, 2026

$169,000 - $200,000/year

About The Coca-Cola Company

The Coca-Cola Company is a global leader in the beverage industry, operatingin over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions.

This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Director, Global Consumption & PurchaseProtocolsIntelligence , you will play a critical role inleadingthe development and improvement of modern research and measurement systems that connect consumer consumption behaviors with shopping and purchase insights.This rolewill help create scalable global tracking programs, research protocols, and insight frameworks that deliver consistent, data-driven business intelligence across Coca-Cola’s brands, categories, customers, and markets.You will work closely with marketing leaders,Human Insights, Marketing Performance,Categoriesand cross-functional stakeholders, to drive data-informed strategies that enhance brand performance and accelerate growth.

Key Responsibilities

• Lead global consumer and shopper tracking and measurement programs across marketing and commercial functions.
• Develop modern research methodologies and integrated measurement approaches that connect consumption and purchase behaviors.
• Partner with cross-functional teams includingMarketing, Marketing Performance,Human Insights, Commercial,RGMand Analytics Intelligence teams.
• Build and strengthen relationships with research agencies, analytics partners, and external data suppliers.
• Helpidentifyinnovative tools, technologies, and intelligence solutions that improve research quality and business impact.
• Drive adoption of standardized research protocols and scalable tracking systems across global markets.
• Support awareness, training, and capability-building initiatives to improve organizational data fluency.
• Improve research operational excellence, measurement consistency, efficiency, and reporting effectiveness.
• Collaborate across global and regional teams to deliver actionable consumer and shopper insights.
• Lead andinfluence cross-network engagedteamswhile fostering a culture of innovation, accountability, and continuous improvement.

Key Skills & Experience

• Strongexpertisein consumer and shopper research methodologies, tracking studies, and survey design.
• Experience integrating multiple data sources into clear, actionable business insights.