Director, Gameday Entertainment - Men's Basketball (6403C) Intercollegiate Athletics #86762

Director, Gameday Entertainment - Men's Basketball

The Director, Gameday Entertainment Men’s Basketball is responsible for orchestrating and elevating Cal athletic events into premier entertainment experiences, rivaling professional and NCAA Power 4 Conference standards. The role serves as the primary architect and show caller for the in‑venue experience, managing end‑to‑end execution of live shows from complex scripting and game presentation direction to halftime spectacles and integrated sponsorship activations. It also mobilizes the crowd through data‑driven atmosphere strategies, using video, music, and storytelling to enhance Cal’s national reputation while driving fan loyalty and measurable revenue growth.

Responsibilities

• Show Direction & Executive Production – Serve as the show caller and lead architect for all home athletic events; orchestrate end‑to‑end production, including scripting, game presentation oversight, video board integration, and musical atmosphere to ensure a professional‑grade fan experience.
• Strategic Brand & Revenue Integration – Align marketing campaigns, sponsorship activations, and NIL initiatives into the live show flow; transform commercial requirements into organic, high‑energy entertainment segments that drive partner ROI and department revenue.
• Talent Recruitment & Mentorship – Mobilize and supervise a scalable workforce of students and interns; design and deliver a professional‑level training program that mentors staff in live production, technical execution, and brand‑consistent storytelling.
• Cross‑Functional Collaboration – Synchronize with Facilities, Operations, Marketing, and Spirit squads to ensure seamless logistics and act as the primary point of contact for integrating departmental goals into the live event framework.
• Innovation & Experience Design – Spearhead the evolution of gameday traditions by integrating emerging technology (lighting, mobile apps, AI) and data‑driven fan feedback to modernize the atmosphere and attract elite recruits and brands.
• Budgeting & Strategy – Manage gameday entertainment budgets, track expenses, and evaluate fan engagement via feedback and data to improve future events.
• Quality Control & Post‑Event Analysis – Govern the post‑game review process by analyzing fan sentiment and production performance; implement continuous improvements to maintain Power 4 conference excellence.

Required Qualifications

• Expert ability to direct live, multi‑camera productions, cueing audio, video, lighting, and on‑field talent with precision.
• Deep knowledge of professional broadcast hardware and show‑flow software.
• Skill in drafting minute‑by‑minute Rundowns of Show (ROS) that integrate technical cues with entertainment segments.
• Proficiency in integrating modern fan‑engagement tools such as synchronized LED lighting, mobile app triggers, and AI‑driven content.
• Ability to translate corporate partner KPIs into organic, high‑energy in‑venue moments that drive ROI without losing the crowd.
• Skill in analyzing fan sentiment and attendance data to engineer emotional arcs that increase loyalty and revenue.
• Expert understanding of brand storytelling to ensure every video, graphic, and announcement reinforces the Cal identity.
• Knowledge of navigating NIL regulations to highlight student‑athletes within the live show flow.
• Problem‑solving skills; multi‑task, work with frequent interruptions, and effective listening.
• Strong coaching and mentoring skills for lower‑level staff.
• Time and project management skills to establish priorities and meet competing deadlines.
• Interpersonal communication and people‑management skills to interact effectively with diverse clients, staff, and vendors.
• Fiscal responsibility to plan and manage the Gameday Entertainment budget.
• Experience recruiting, supervising, and scheduling numerous students/interns across simultaneous events.
• Ability to synchronize goals between units.
• Familiarity with production benchmarks of elite NCAA conferences or professional sports leagues.
• Must maintain current knowledge of applicable rules and standards of the Pacific‑12 Conference, NCAA, and other governing bodies.
• Advanced knowledge of program activity and best practices.
• Proficiency in using computer applications relevant to job duties and/or the ability to learn them.

Education / Training

• Bachelor’s degree in a related field and/or equivalent experience or training.

Salary & Benefits

The university reasonably expects to pay a salary in the range $105,000–$115,000. The position is exempt, monthly‑paid, a full‑time (40 hours per week) career role eligible for UC benefits.

• Exempt, monthly‑paid position.
• Full‑time (40 hours per week) career position eligible for UC benefits.

Driving Required

Required to hold a valid driver’s license and maintain a driving record in accordance with local policies and procedures.

Conviction History Background

This is a designated position requiring fingerprinting and a background check. The university reserves the right to make employment contingent upon successful completion of the background check.

Mandated Reporter

The position is a mandated reporter required to report observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. Employment may be contingent upon completion of a signed statement acknowledging these responsibilities.

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

Miscellaneous

This position is not a visa opportunity and does not include sponsorship of a new consular H‑1B visa petition. The position will be governed by the terms and conditions in the union agreement for the Communications, Marketing, and Sales Professionals represented by the UAW.