Director - Enrollment and Retention Services

Director - Enrollment and Retention Services

Salary: $100,928.00 - $122,976.00 Annually

Job Type:

Job Number: R1

Closing: 9/8/ :59 PM Pacific

Location: Santa Barbara, CA

Department: Enrollment Services

Basic Functions

Under the direction of an assigned administrator, plan, organize,direct, and control Enrollment and Retention Services operationsand activities. Conduct a variety of outreach, recruitment, and newstudent orientation functions to facilitate, enhance, and assuresmooth student enrollment at the College; consult and collaboratewith various departments such as Financial Aid and Office ofCommunications, and constituent groups to facilitate thedevelopment, implementation, and operation of student programs andactivities designed to increase student retention; coordinate printand online communications, department personnel, and information tomeet College enrollment and retention needs.

Representative Duties

ESSENTIAL DUTIES

• Conduct a variety of outreach, recruitment, and new studentorientation functions such as program advisement, pre-enrollment,orientation, registration activities and support services tofacilitate, enhance, and assure smooth student enrollment at SantaBarbara City College.
• Oversee and participate in providing information, consultation, and assistance to prospective and current students, parents, and thepublic regarding the College.
• Consult and collaborate with various departments and constituentgroups to facilitate thedevelopment, implementation, and operation of student programs and activities designed to increase studentretention.
• Assist in the development and implementation of the Collegemarketing plan as it relates to student outreach and retention,including digital outreach and management.
• Coordinate marketing activities to enhance student enrollment;oversee and participate in the preparation and distribution of avariety of other promotional and informational materials;
• Plan, facilitate, and implement large-scale events includingorientations, college fairs and open house events for prospectiveand new students, parents, and community members to provideinformation about the college, application process, supportservices, and programs.
• Coordinate and ensure accuracy of print and online communicationsand publications, including relevant college webpages, related tocollege outreach and enrollment, and to meet the college'senrollment and retention needs.
• Train and evaluate the performance of assigned staff; interview andselect employees and recommend transfers, reassignment,termination, and disciplinary actions; assign employee duties andreview work for accuracy, completeness, and compliance withestablished standards and procedures; coordinate, train, andoversee student and hourly workers.
• Provide leadership and oversight for student peer staff, ensuringeffective support of admissions, records, and enrollment servicesoperations through training, supervision, and continuousdevelopment.
• Respond to inquiries and correspondence regarding Collegeadmissions, enrollment, programs, services, and requirements; meetwith prospective students and families to provide guidance onenrollment, registration, and transition.
• Provide leadership and training to ensure timely and accurateresponse to all general information and telephone calls to theCollege related to Enrollment Services.
• Provide leadership and training to ensure appropriate andstudent-centered referrals to other campus programs, resources, anddepartments.
• Coordinate and collaborate closely with other programs anddepartments related to outreach and retention support, includingNon-Credit/School of Extended Learning, Dual Enrollment, Admissionsand Records, Academic Counseling, and other educational supportprograms
• Develop, implement, and conduct recruitment and outreach activitiesat secondary schools; coordinate, arrange, and participate inschool visits and events to recruit students and promote theCollege; prepare and deliver presentations
• Develop, implement, and conduct recruitment and outreach activitiesat community-based organizations; coordinate, arrange, andparticipate in visits and events to recruit re-entry andnon-traditional students and promote the College; prepare anddeliver presentations
• Serve as a liaison and coordinate communications, information,programs, and services between personnel, school districts,educational organizations, outside agencies, students, families,and the public; Support positive community relationships byefficiently and professionally managing and resolving issues.
• Oversee, train, and evaluate in-person, virtual, and telephoneWelcome Center functions and staff;
• Serve as a member of college-wide committees related to strategicenrollment management; provide meaningful input related tooutreach, matriculation, and retention.
• Serve as a member of Student Services leadership.
• Develop, oversee, coordinate, and conduct individual and groupcampus tours and new student orientations for students, families,and other visitors; notify faculty and departments of touractivities and timelines; reserve facilities and ensure theavailability of tour guides.
• Oversee and participate in the preparation and maintenance of avariety of records and reports related to prospective students,special events, budgets, and assigned activities
• Responsible for the preparation, development, and management ofmultiple budgets and grants; review and evaluate related budgetarydata; control and authorize expenditures in accordance withestablished limitations
• Establish and maintain positive working relationships with thelocal service area school districts. Establish networks, rapport,and positive relationships with the communities in theDistrict.
• Research and investigate and respond to trends in outreach,recruitment and enrollment efforts.
• Work with Institutional Research and Planning to develop plans toachieve targeted enrollment growth for new and low-enrollment/lowenrollment programs and to address equity gaps.
• Produce and distribute progress reports on enrollment goals
• Collaborate in College-wide efforts to promote student success thatis demonstrated by achieving and sustaining retention goals andgraduation rates
• Act creatively as an individual and in concert with others toinitiate programs and further develop programs that will enable theCollege to meet its strategic objectives for enrollment,persistence, and timely graduation
• Collaborate with Information Technology to examine, evaluate, andmake recommendations for technological innovations andtechnology-based services. Identify and help procure technology toimprove student engagement, communications, and successinitiatives
• Establish, monitor, evaluate, and improve processes, procedures,and/or standards, ensuring alignment with College mission, values,goals, and objectives and local, state, and federal laws andregulations
• Operate a variety of office equipment, including a copier,computer, and assigned software; drive a vehicle to conductwork
• Attend and conduct a variety of meetings as assigned; develop,implement, and conduct in-services concerning enrollment, outreach,and recruitment functions both on and off campus
• Sensitivity to and understanding of the diverse academic,socio-economic, cultural, disability, and ethnic backgrounds ofCommunity College Students

OTHER DUTIES

• Perform related duties as assigned

Education and Experience

Any combination equivalent to: bachelor's degree with majorcoursework in sociology, psychology, communication, or relatedfield and three years of increasingly responsible experienceworking with College enrollment, recruitment, or related functions,including frequent public contact.

Knowledge and Abilities

KNOWLEDGE OF

• Standards, practices, procedures, and techniques supporting collegeoutreach, recruitment, admissions, enrollment, orientation,transfer processes, retention, and student services.
• Knowledge of and sensitivity to students from diverse academic,socioeconomic, cultural, disability, ethnic, and racialbackgrounds.
• College organization, operations, policies, and objectives.
• Policies and objectives of assigned programs and activities.
• Correct English usage, grammar, spelling, punctuation, andvocabulary.
• Data literacy, such as the ability to interpretenrollment data and retention statistics, is essential for makinginformed strategic decisions.
• Oral and written communication skills.
• Interpersonal skills using tact, patience, and courtesy.
• Principles and practices of supervision and training
• Operation of a computer and assigned software
• Recordkeeping and report preparation techniques
• Public speaking techniques
• Basic budget preparation and control
• Public relations techniques.

ABILITY TO

• Coordinate, oversee, and participate in a variety of outreach,recruitment, and new student orientation functions, includingprogram advisement, pre-enrollment, orientation, and supportservices to facilitate, enhance, and assure smooth studentenrollment at the College
• Oversee and participate in providing consultation and assistance toprospective and current students, parents, and the publicconcerning College admissions, enrollment, programs, andservices.
• Train and evaluate the performance of assigned personnel
• Develop, implement, and conduct recruitment and outreach activitiesat secondary schools
• Oversee and participate in the preparation and distribution ofcorrespondence and a variety of promotional and informationalmaterials.
• Communicate effectively both orally and in writing.
• Establish and maintain cooperative and effective workingrelationships with others
• Prepare and deliver oral presentations
• Meet schedules and timelines
• Plan and organize work
• Work independently with little direction
• Operate a computer and assigned software
• Oversee and participate in the preparation and maintenance ofvarious records and reports