Director, Editorial & Content Strategy (Trade Publishing / B2B Media)

Manchester, NH (Hybrid: Tue-Thu In-Office, Mon/Fri Remote) | Full-Time

About the Role

A trade association serving the professional tree care industry since 1938 is hiring a Director of Editorial & Content Strategy to lead content development for its growing media network, which includes a flagship print trade publication and related digital assets. The association represents 2,300 tree care firms and affiliated companies and develops safety programs, education, standards, and publications for the industry worldwide.

The Director oversees content curation and editing of the print publication while driving digital content strategy and optimization across platforms. This is a leadership role supervising two employees and working cross-functionally with marketing, membership, and education teams.

What the Role Covers

• Managing the editorial calendar, content pipeline, and production schedule for timely delivery of the print publication
• Collaborating with designers and print vendors on layout, proofing, and final production
• Driving digital content strategy with strong knowledge of evolving content consumption by channel and format
• Collaborating with the marketing team to align content with campaigns, member engagement goals, and educational initiatives
• Exploring and developing multimedia content formats (video, webinars, podcasts) to expand reach
• Working with internal subject matter experts to create strategic, relevant, and engaging content
• Cultivating relationships with industry experts, contributors, and partners for compelling content sourcing
• Working cross-functionally with marketing, membership, and education teams to support broader organizational goals

Qualifications

• Bachelor's degree in journalism, communications, marketing, or a related field; master's preferred
• 5+ years of editorial experience, including digital content management and print production
• At least 2 years in a leadership or supervisory role
• Experience in trade or B2B publishing
• Strong understanding of marketing principles, SEO, and content analytics
• Excellent writing, editing, and project management skills
• Proficiency with project management platforms, Adobe Creative Suite, and analytics tools
• Familiarity with tree care, environmental topics, or green professions is a plus
• Experience with nonprofit or mission-driven organizations is a plus

Benefits include 401(k) matching, health/dental/vision/life insurance, flexible spending account, and paid time off.