Director Digital Strategy & Integrated Visibility

Director Digital Strategy & Integrated VisibilityBRG Communications | Hybrid – Alexandria, VABRG Communications is an award-winning communications agency focused on health, wellness, and better living. Recently named PRWeek's Outstanding Small Agency of the Year for 2026, BRG helps organizations build credibility, strengthen visibility, and drive meaningful audience engagement through integrated communications strategies.We are seeking a strategic, entrepreneurial digital leader to help strengthen integrated client programs, guide implementation teams, support agency growth, and help shape BRG's next phase of evolution.About the RoleThe Director Digital Strategy & Integrated Visibility will lead BRG's integrated visibility and engagement capabilities across paid, owned, earned, organic, search, AI-driven discovery, content strategy, and digital experience.This role partners closely with account teams, creative, research and insights, operations, and executive leadership to strengthen integrated communications programs and future-facing agency capabilities.The ideal candidate is equally comfortable:providing senior-level client counselguiding integrated visibility and engagement strategyleading cross-functional collaboration and implementationsupporting new business growth and pitchestranslating emerging trends into practical recommendationshelping build scalable agency capabilities over timeKey ResponsibilitiesLead integrated visibility, engagement, and amplification strategies across search, AI discovery, paid, content, and digital ecosystemsAdvise clients on audience visibility, discoverability, engagement, and integrated communications strategyPartner with account leadership to strengthen integrated client programsOversee integrated paid media efforts across search, social, display, streaming/CTV, and emerging platformsProvide strategic oversight for website strategy, UX, content visibility, and digital storytellingSupport agency growth, new business strategy, and integrated capability developmentCollaborate across account services, research and insights, analytics, creative, operations, and business development teamsQualifications8–12+ years of experience in digital strategy, integrated communications, or agency leadershipStrong understanding of modern search ecosystems, AI-driven discovery, and integrated visibility strategyExperience leading integrated paid, owned, earned, and organic digital programsStrong executive presence and client counsel skillsEntrepreneurial mindset with interest in helping build and evolve agency capabilitiesHealthcare, wellness, association, or mission-driven sector experience preferredThis role offers the opportunity to help shape the future direction of an award-winning agency while working directly alongside executive leadership and integrated client teams.Benefits include:Hybrid and flexible work environmentGenerous PTO and Summer Hours100% employer-paid healthcare and dental coverage401(k) with employer matchProfessional development supportBetter Living Bucks programAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or other protected classifications.Candidates requiring reasonable accommodation during the application or interview process are encouraged to request assistance.