Director, Digital Media

• Lead the strategy, execution, and optimization of Sam's Club's owned media ecosystem.
• Deliver personalized, connected member experiences across digital and in-club channels.
• Partner across marketing, product, technology, analytics, and data science to drive business outcomes.
• Advance marketing technology capabilities through innovation, automation, and experimentation.
• Establish measurement frameworks that optimize performance and maximize ROI.
• Inspire, develop, and lead a high-performing team while fostering a culture of collaboration and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing or related field
• 3 years' supervisory experience
• Digital marketing (for example, affiliate marketing, display advertising)
• Leading a cross-functional team

Core Competencies

Demonstrates expertise in leading digital marketing strategies and optimizing media ecosystems to enhance member experiences. Proven ability to drive business outcomes through collaboration across marketing, technology, and analytics while fostering team development and innovation.

Highest-signal resume keywords

• Digital Marketing
• Cross-Functional Team Leadership
• Marketing Technology Innovation
• Performance Measurement Frameworks
• Team Development

ATS Optimization Keywords

Hard Skills

• Digital Marketing
• Affiliate Marketing
• Display Advertising
• Marketing Strategy
• Performance Optimization

Soft Skills

• Collaboration
• Continuous Improvement
• Inspiration
• Leadership

Industry Keywords

• Owned Media Ecosystem
• Member Experience
• ROI Maximization

Tools & Technologies

• Marketing Automation
• Analytics Tools