Director, Digital Marketing, Rare Disease

Primary Responsibilities:

• Shape and execute omnichannel marketing strategies for Acadia’s rare disease portfolio (including DAYBUE), driving measurable engagement with patients, caregivers, and HCPs.
• Develop and execute an end-to-end HCP “next best action” omnichannel plan using market/performance data.
• Lead digital alignment and thought leadership across channels for Caregivers and HCPs.
• Build omnichannel strategies across social, web, mobile, online advertising, SEO, apps, loyalty, and integrate with offline touchpoints.
• Evaluate, implement, and manage core digital tools (CMS, email, lead gen, marketing automation, content publishing, social listening, monitoring/measurement).
• Monitor/analyze cross-channel performance and provide optimization insights; manage social listening tools.
• Create digital measurement plans; build digital/AI subject matter knowledge and standards.
• Partner with Insights/Analytics/Operations and serve as a bridge to IT partners.
• Manage agency relationships.

Education & Experience:

• Bachelor’s degree (Marketing, IS, CS, Business Administration, or related); MBA/MS a plus.
• ~10 years progressive marketing experience; 3 years in pharma/biotech (or equivalent education/experience).

Must Possess:

• 10+ years digital marketing/media planning/execution and marketing automation/marketing (3+ years pharma/biotech).
• Regulatory/data governance knowledge (MLR review; CCPA/CPRA/GDPR).
• Experience in patient/consumer/physician engagement; Marketo/ActiveCampaign/Marketing Cloud; Google Analytics; HTML/CSS; strong analytics and communication.
• Ability to travel up to 30%.

Benefits (US-based Employees):

• medical/dental/vision; life/disability/travel/EAP; 401(k) match up to 5%; ESPP; 15+ vacation; 13–15 paid holidays; 10 sick days; paid parental leave; tuition assistance.