Director, Digital Marketing

• Lead global paid media strategy and execution across paid search, paid social, programmatic display, retargeting, ABM syndication, and intent-driven activation programs.
• Drive pipeline generation, optimize media investment, and contribute to revenue growth across Darktrace's cybersecurity portfolio.
• Build and manage a multi-million dollar performance media budget across regions, products, and campaign priorities.
• Develop channel-specific strategies aligned with campaign objectives, audiences, product priorities, and business goals.
• Translate campaign narratives and audience strategies into scalable paid media programs.
• Lead account-based marketing media orchestration, including account targeting, intent signal activation, audience segmentation, and coordinated outreach with Sales and Field Marketing.
• Identify and evaluate emerging channels, technologies, and paid media opportunities.
• Own reporting and accountability for pipeline, cost per opportunity, customer acquisition cost, ROAS, and channel efficiency.
• Partner with Marketing Operations and Analytics on attribution models connecting media investments to pipeline and revenue.
• Analyze performance, optimize spend allocation, and lead testing across creative, audiences, bidding, landing pages, and media formats.
• Develop executive-facing performance dashboards and reporting.
• Collaborate with Product Marketing, Integrated Campaigns, Creative, Brand, Field Marketing, Partner Marketing, Revenue Operations, Demand Generation, Digital, Sales, and external agencies.
• Lead agency, vendor, publisher, and platform-partner relationships; establish benchmarks, negotiate investments, and manage technologies.
• Build, lead, mentor, and develop a high-performing performance media team.
• Establish objectives, success metrics, and development plans; foster innovation, experimentation, collaboration, and data-driven decision making.
• Provide strategic recommendations during annual and quarterly planning and champion digital marketing, media optimization, measurement, and marketing technology best practices.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• 8-12+ years of experience in performance marketing, paid media, demand generation, digital marketing, or related disciplines within cybersecurity, enterprise software, SaaS, or B2B technology environments.
• Proven track record managing global paid media programs and multi-million dollar media budgets.
• Deep expertise across paid search, paid social, programmatic advertising, retargeting, ABM platforms, and intent-based marketing strategies.
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and leading demand-side platforms (DSPs).
• Demonstrated success using paid media to drive measurable pipeline generation, customer acquisition, and revenue growth.
• Strong understanding of marketing attribution, funnel analytics, conversion optimization, and marketing measurement frameworks.
• Experience partnering with Sales, Revenue Operations, Product Marketing, Demand Generation, and Executive Leadership teams.
• Proven ability to translate business goals into scalable paid media programs and performance strategies.
• Strong analytical, quantitative, and data visualization skills.
• Experience managing agencies, media vendors, and third-party partners.
• Demonstrated people leadership experience, including coaching, mentoring, and developing high-performing teams.
• Exceptional communication, presentation, project management, and stakeholder management skills.
• Preferred: Experience marketing cybersecurity, AI, cloud, or enterprise technology solutions.
• Preferred: Experience marketing to technical buyers and executive business decision-makers.
• Preferred: Experience with ABM platforms such as 6sense, Demandbase, LinkedIn ABM, or similar technologies.
• Preferred: Familiarity with Salesforce, Marketo, HubSpot, or related CRM and marketing automation platforms.
• Preferred: Experience building attribution models and optimizing performance marketing investments in complex B2B buying environments.
• Preferred: Experience operating in high-growth, global technology organizations.

Core Competencies

Demonstrates expertise in leading global paid media strategies and managing multi-million dollar performance media budgets, with a strong focus on pipeline generation and revenue growth in the cybersecurity sector. Proficient in translating business objectives into scalable paid media programs while leveraging data-driven decision-making and collaboration across cross-functional teams.

Highest-signal resume keywords

• Global Paid Media Strategy
• Performance Marketing
• Paid Media Budget Management
• Marketing Attribution
• Data Visualization

Hard Skills

• Paid Search
• Paid Social
• Programmatic Advertising
• Retargeting
• Account-Based Marketing
• Intent-Based Marketing
• Funnel Analytics
• Conversion Optimization
• Pipeline Generation
• Customer Acquisition

Soft Skills

• Communication
• Project Management
• Stakeholder Management
• Coaching
• Mentoring

Industry Keywords

• Cybersecurity
• Enterprise Software
• SaaS
• B2B Technology
• Digital Marketing

Tools & Technologies

• Google Ads
• LinkedIn Campaign Manager
• Meta Ads Manager
• Demand-Side Platforms
• Salesforce
• Marketo
• HubSpot
• 6sense
• Demandbase