Job ID: Posted: Posted 10 Days AgoStart Date: Location: United States - California - Alameda, United States of AmericaTime Type: Full timeAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people’s health.
We’re always looking towards the future, anticipating changes in medical science and technology.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. The OpportunityWe are seeking an experienced Digital Marketing Communications Director to manage a high‑performing team and drive global digital marketing content strategy across our digital marketing channels. This role combines hands‑on leadership with strong digital marketing expertise to ensure cohesive, compelling, and measurable communications that support business goals. He / she will also disseminate and champion best practices and optimization of digital marketing strategies and tactics as tools evolve, particularly gen-AI-based tools and platforms. What You’ll Work On Team Leadership & Talent DevelopmentLead, coach, and develop a team of digital marketing communications professionalsSet clear priorities, provide actionable feedback, and ensure high‑quality, on‑time delivery of digital marketing content as global baselinesFoster collaboration, accountability, and continuous skill development across the teamPartner with resource managers and leadership on capacity planning and hiring needsDigital Strategy & PlanningOwn the global digital marketing communications content strategy and calendar across priority channels (e.g.
web, email, paid media, social, customer relationship and campaign platforms), including digital customer journeysTranslate business objectives into integrated digital marketing plans and campaign roadmapsEnsure messaging and experiences are optimized for audience, channel, and journey stage and are compliant, as applicableChampion a data‑driven mindset, using performance insights to refine strategy and global baselinesServe as a trusted advisor to Commercial teams on digital best practices and performanceInfluence Commercial team execution of digital marketing content to ensure alignment to business and customer needsAlign digital marketing execution with brand, PR, and other global marketing communications teamsEmerging Tools & GenAI Optimization (Add These Bullets)Leverage emerging digital marketing tools, including genAI‑based platforms, to optimize content creation, campaign optimization, personalization, and operational efficiency across global marketsPartner with analytics, marketing technology, and other applicable teams to evaluate, pilot, and scale AI‑enabled solutions that enhance speed to market while maintaining brand quality, governance, and complianceChampion a test‑and‑learn approach to automation, AI‑assisted insights, and workflow optimization to continuously improve digital performance and team productivity at scalePerformance, Optimization & GovernanceDefine success metrics and KPIs for digital marketing effortsEstablish and maintain best practices, guidelines, and workflows for digital executionUtilize a learning mindset for new practices, tools, and platforms within the digital marketing spaceExperience You'll BringRequired Qualifications10+ years of experience in digital marketing, marketing communications, or related fields3+ years of people management or team leadership experienceStrong expertise across digital channels (web, email, social, paid media, and campaigns) globallyExceptional written communication and messaging skillsProven ability to balance strategic thinking with hands‑on executionPreferred QualificationsExperience leading digital marketing within a matrixed or enterprise organizationExperience in healthcare and CPG industriesExperience using analytics and marketing automation platformsExperience in digital marketing roles within Commercial functionStrong familiarity with A/B testing, personalization, and conversion optimizationLeadership & Professional AttributesConfident, empathetic people leader and mentorStrategic storyteller with a digital‑first mindsetHighly organized, adaptable, and comfortable with ambiguityStrong stakeholder presence and decision‑making abilityAbility to influence all levels of leadershipApply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at and on Twitter @AbbottNews.DiabetesWe’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technologyThe base pay for this position is $172,000.00 – $344,000.00In specific locations, the pay range may vary from the range posted.JOB FAMILY:Marketing SupportDIVISION:ADC Diabetes CareLOCATION:United States > Alameda : 2601 Harbor Bay ParkwayADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Not specifiedMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: is the Law link - Espanol:
Director, Digital Marketing in alameda at Unknown Company
This position is listed as full time and onsite.