Responsibilities
- Own & Transform the Acquisition Funnel
- Lead the end-to-end acquisition funnel, including leads, quote experience, and bind conversion
- Define and execute a funnel optimization strategy aligned with growth and profitability objectives
- Leverage AI-driven insights and predictive analytics to uncover new conversion opportunities
- Establish and manage KPIs, performance metrics, and optimization frameworks
- Design and continuously improve a best-in‑class digital quote experience
- Identify friction points and streamline the customer journey across touchpoints
- Use AI-powered personalization to tailor quote pathways and enhance user engagement
- Lead A/B testing and experimentation programs to continuously improve performance
- Utilize AI tools to accelerate testing cycles and predict outcomes
- Champion the adoption of AI and machine learning solutions to enhance targeting, personalization, and funnel performance
- Collaborate across Product, Pricing, IT, State Management, and Data & Analytics
- Own and evolve the fraud prevention strategy across leads and quotes
- Develop and manage dashboards, reporting tools, and performance insights
Requirements
- 7+ years of experience in insurance, digital acquisition, or funnel optimization
- Demonstrated success optimizing end-to-end customer acquisition journeys
- Experience leveraging AI, predictive analytics, or automation tools in a business context
- Strong understanding of insurance quoting processes and underwriting principles
- Deep experience with A/B testing, experimentation frameworks, and data-driven optimization
- Familiarity with AI/ML applications in marketing, digital experience, or conversion optimization
- Strategic thinker with the ability to translate vision into execution
- Proven ability to influence and align cross-functional stakeholders
- Strong analytical, problem-solving, and communication skills
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