Director, Comms Strategy

Job Summary

This job is responsible for developing the company's strategy and leading key strategic initiatives. It involves evaluating mergers and acquisitions, guiding business development, and advising on strategic actions. It manages business modeling and long-range planning, assesses economic viability, and directs environmental scans for strategic positioning.

Why this role exists

Xfinity Creative is building a modern communications planning capability within our in-house agency to ensure campaign ideas travel coherently across channels and customer journeys.

Establish & grow the discipline

• Own the Communications Strategy discipline across Xfinity Creative
• Accountable for maintaining and operationalizing the standards, frameworks, and tools for Communications Strategy across XC, in partnership with the Executive Director, Creative Strategy.
• Guide and develop comms strategists within pods.
• Identify opportunities to improve how campaigns scale across channels and customer journeys.

Comms Strategy

• Define with Creative Strategy and creative leads to translate campaign ideas into campaign ecosystems and fresh, channel-native activations.
• Co-develop channel-native ideas with creatives: bring platform behaviors, formats, best practices and audience context into concept development, helping teams get to ideas, not just adaptations.
• Stress-test and sharpen executions early: ensure the campaign idea holds up across touchpoints (social, OLV, audio, OOH) and identify where the idea needs new mechanics to travel.
• Set direction for how channels are used creatively across campaigns in new, imaginative ways of how to use channels, find unconventional ones, and partner with Comms Planning + Media to make this possible.
• Bring deep understanding of partner ecosystems, emerging platforms and the spaces where our audiences spend time to creative teams to spark new thinking.

Cross-Functional Collaboration

• Serve as the senior Communications Strategy lead partnering with Comms Planning + Media.
• Ownership across Pods of aligning campaign messaging with media placements, audience mindset, and platform behaviors, ensuring creative and media decisions reinforce each other.
• Accountable for translating EBI insights, creative effectiveness signals, and cross-channel performance into actionable comms strategy decisions, recommendations, and future campaign guidance across the channels.
• Shape the marketing communications agenda across pods, ensuring campaign activity is connected and cohesive across the pods – being the “ground-up” voice that drives marketing alignment.

What good looks like

• With every campaign: one idea, many expressions, coherent across channels and journeys.
• Cohesive and connected campaigns across the marketing activity.
• Improved performance of creative assets within channels.
• A supported, high performing Comms Strategy team.

Ideal background

• 10+ years in comms planning / comms strategy , ideally in in-house agency and/or creative agency environment
• Strong cross-channel fluency and ability to systematize (framework builder).
• Confident collaborator with creative teams; clear communicator and presenter.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Disclaimer

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills

Creative Strategies; Creative Development; Marketing; Creative Problem-Solving; Innovation

Salary

Primary Location Pay Range: $184,648.77 – $276,973.16

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Master's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +