Director, Commercial Strategy – Growth

• Own Buildertrend's cross-sell go-to-market strategy across the customer lifecycle, including segmentation, sequencing and channel planning for new product introductions
• Partner with product teams during market validation to define customer profiles, buyer personas, pricing recommendations and positioning for new offerings
• Build repeatable go-to-market frameworks and playbooks for sales, customer success and growth teams
• Embed expansion opportunities across onboarding, adoption and renewal
• Establish success metrics, operating cadence and performance analytics for the cross-sell strategy
• Lead cross-functional alignment across product, sales, customer success and marketing
• Analyze customer data, product usage and market trends to identify growth opportunities and prioritize initiatives
• Build business cases, executive reporting and dashboards measuring cross-sell performance
• Ensure go-to-market readiness for new product launches, including AI-powered offerings
• Establish governance and ongoing cadence for cross-functional go-to-market planning
• Communicate strategic recommendations, progress, risks and opportunities to executive leadership

Requirements

• Bachelor's degree required
• 8–12 years of experience in commercial strategy, go-to-market strategy, revenue strategy or product marketing
• Experience in a high-growth B2B SaaS or technology environment required
• Experience building commercial strategies for B2B SaaS products that drive customer growth, expansion revenue and product adoption
• Strong understanding of customer lifecycle management, B2B SaaS revenue models and go-to-market organizations
• Experience partnering with Product Management on successful commercial launches
• Strong analytical skills using customer insights and performance data to drive decisions
• Ability to influence executive stakeholders and lead through collaboration rather than direct authority
• Experience working across sales, customer success, product, marketing and operations organizations
• Strong project management skills and ability to manage multiple strategic initiatives
• Excellent executive communication, presentation and strategic thinking skills
• Ability to operate in a fast-paced, high-growth environment with evolving priorities

Core Competencies

Demonstrates expertise in go-to-market strategy, customer lifecycle management, and B2B SaaS revenue models, with a strong focus on driving customer growth and product adoption. Proven ability to analyze data, influence stakeholders, and lead cross-functional teams in a high-growth environment.