Director, Brands PR & Partnerships

The Director, Brands PR & Communications is responsible for leading the development and implementation of integrated strategic communications & programming that grows the awareness and love for Green Thumb brands (cannabis -derived, hemp-derived , and retail ) . This role works to establish Green Thumb brands as a part of the culture of THC consumers , and leads the strategy, planning and execution of all our brands ’ communications across the PR/media landscape. Th e Director, Brands PR & Partnerships will collaborate with the VP Marketing, CEO , Chief Commercial Officer , VP Com munications , and Brand Leads to c reate and execute a robust approach to communications while strengthening the brands’ reputation .

This is a remote/hybrid role. Candidates must be located in Chicago, IL or New York, NY.

Responsibilities

STRATEGY, PLANNING & LEADERSHIP

• Serve as a strategiccommunications partner to the Vice President of Marketingand brand leads, ensuring alignment between Green Thumb’s corporate narrative and the storytelling of its House of Brands – to strengthen awareness, trust,love,and differentiation across consumerand potential partneraudiences.
• Lead the development ofearned media and PR strategies across Green Thumb brandsin concert with agency partnersand brand leads
• Handle sensitive or proprietary company information; Proactively planagainstandadviseleadership during challenges and crises.

PARTNERSHIPS

• Ownbrand partnerships strategy, acquisition, and execution across the full portfolio of GTI brandsin concert with brand leads
• Develop pitch materials andstrategies to help secure brand partners inacomplicatedand changingregulatory environment andovercome partner category concerns

MEDIA & PUBLIC RELATIONS

• Support brand leads ensuringall communication plans are executed on strategy, on time, and on budget
• Oversee and guidethe day-to-day proactive pitching and fulfillment of local and national media requests, speaking engagements, appearances, and major news pieces aroundbrandstrategies or activities, providing counsel, training, responses, and talking points whenappropriate.
• Draft, edit and continuously improve communications strategy and messaging materials, including press releases, briefing documents,FAQsand fact sheets for external audiences (media releases, speeches, bylines, etc.).
• Supportcorporatecommunicationsteamincluding quarterly earnings, updates to investor presentations and the annual report and CEO letter.Act asliasonbetween brand teams and corporate communications team.
• Oversee the monitoring and tracking of media coverage and mentions for stakeholders including senior leadership teams and board directors.
• Serve as a key communications representative; when necessary, act as company spokesperson.

Qualifications

• 10+ years of experience inlifestyle & brand PR/ communications
  • Beverage alcohol or other regulated lifestyle brand experience preferred
• Bachelor’s degreerequired; degree in Communications or related field preferred
• Proventrack recordof building and implementing successfulbrandcommunications strategies
• Demonstrated success managing communications for multiple consumer brands within a single organization.
• Demonstrated ability to create B2B brand partnerships that drove brand awareness
• Ability to buildcross-functionalrelationships and interact successfully at all levels of the company
• Experienceselecting,directingand managing communication agencies
• Critical thinker with superb storytelling, writing,editingand presentation skills
• Highly motivated, self-directed,innovativeand able to work independently or among teams with keen judgement, commonsenseand resourcefulness
• Possessesa strong senseof urgency and thrives in a demanding, fast-paced environment
• Adaptive problem solver who effectively navigate changeand drives towards alignment; decides and acts without having the picture totally defined; appropriately changes strategy in response tonew information
• Operates witha high levelof professionalism and integrity, including dealing with confidential information

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver’s license
• Must be a minimum of 21 years of age

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Green Thumb Pay Range

$140,000 - $160,000 USD

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Voluntary Demographic Questions

For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirelyvoluntary . Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

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