Managing marketing programs for term life, travel accident, and guaranteed issue whole life products, the full-time Direct Marketing Program Manager will develop strategies, analyze customer segments, and execute multi-channel marketing campaigns in a remote environment. Key responsibilities Conduct customer segment analysis to identify demographics and behaviors Develop and implement targeted marketing strategies in collaboration with cross-functional teams Establish KPIs and analyze campaign performance to recommend improvements Required qualifications Bachelor's degree in marketing, business, or a related field preferred 5+ years of proven experience in relevant marketing roles Insurance marketing experience is a plus Strong analytical skills for interpreting quantitative and qualitative data Experience with direct mail and digital marketing channels