Managing marketing programs for term life, travel accident, and guaranteed issue whole life products, the full-time Direct Marketing Program Manager will develop strategies, analyze customer segments, and execute multi-channel marketing campaigns in a remote environment. Key responsibilities Conduct customer segment analysis to identify demographics and behaviors Develop and implement targeted marketing strategies in collaboration with cross-functional teams Establish KPIs and analyze campaign performance to recommend improvements Required qualifications Bachelor's degree in marketing, business, or a related field preferred 5+ years of proven experience in relevant marketing roles Insurance marketing experience is a plus Strong analytical skills for interpreting quantitative and qualitative data Experience with direct mail and digital marketing channels
Direct Marketing Program Manager in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.