Director, Marketing Technology SolutionsWe're looking for an experienced leader in Marketing Technology (MarTech) to define and drive the vision, strategy, and business impact of Amway's global marketing technology ecosystem. This role will lead a portfolio of platforms that power content, CRM, personalization, customer service, and omnichannel engagement. You will partner across Marketing, Engineering, Data & Analytics, Security, and market teams to deliver modern, composable, AI-enabled marketing solutions that accelerate global growth. The ideal candidate brings deep MarTech expertise and a strong product mindset, with the ability to lead large-scale transformation and drive measurable business outcomes without requiring extended ramp-up time.What you'll do day to day:Define and lead the multi-year vision and strategy for marketing technology solutions aligned to enterprise and customer lifecycle goalsOwn and evolve a global product and platform portfolio, including: CRM and communications systems Digital asset management Customer engagement and service platforms Shared services such as APIs, data, personalization, and AI capabilitiesDrive modern, composable digital capabilities using API-first, event-driven, and modular architecturesLead end-to-end product lifecycle execution (plan ?
build ? launch ? scale ? retire)Establish and govern: Product strategy and roadmaps Investment and prioritization frameworks (e.g., OKRs, intake, trade-offs)Define and drive AI-enabled marketing capabilities, supporting personalization, automation, and customer experience innovationBuild ROI-driven business cases and measure outcomes across: Revenue enablement Operational efficiency Customer lifecycle performanceLead data, analytics, and experimentation practices, including: Product metrics frameworks A/B and multivariate testing Behavioral insights and journey analyticsPartner cross-functionally with: Marketing leadership Engineering and architecture teams Data and analyticsOwn vendor and ecosystem strategy, including selection, integration, and performance managementBuild and lead a high-performing product organization, including: Talent development Product standards and ways of working Agile delivery practicesEnable global markets through: Platform reuse and modular capabilities Playbooks, frameworks, and adoption guidanceRequired Qualifications15+ years of experience across product management, program management, business analysis, or related domainsDemonstrated experience in Marketing Technology (MarTech) (required – must have deep domain expertise)Experience leading product strategy, platform vision, and delivery for large-scale digital or technology solutionsProven track record of: Translating business strategy into product capabilities Delivering measurable business resultsExperience leading teams and managing direct reportsExperience working cross-functionally with: Technology User experience Business partnersExperience operating in or leading agile software delivery environmentsPreferred QualificationsMaster's degree in a relevant field (e.g., Information Systems, Engineering, Business, Marketing)Experience in consumer-driven or customer-centric industriesExperience applying AI/ML within marketing or digital platformsExperience with global product or platform implementationsSkills to Be Successful in the RoleAbility to define and communicate multi-year product and platform strategyStrong portfolio management capabilities (prioritization, investment decisions, roadmap governance)Financial and outcome-driven mindset (ROI, business case development, performance measurement)Deep understanding of: Customer experience Digital product development Marketing technology ecosystemsAbility to lead complex, global, cross-functional initiativesStrong communication and influence skills with senior leadershipExperience driving innovation and adoption of emerging technologies (e.g., AI)What's Special About This TeamThis role sits at the center of a major transformation in how marketing operates.
The organization is shifting toward a more modern, technology-driven model, with a strong emphasis on platform strategy, AI-enabled capabilities, and global scalability. You'll have the opportunity to define the future of marketing technology at scale, working across enterprise stakeholders and enabling markets through reusable platforms, modular capabilities, and data-driven decisioning.Helping People Live Better LivesAmway is based in Ada, Michigan, U.S.A., with global headquarters still located on the same property where the company was founded. Family-owned and guided by enduring values, we continue to be shaped by our Founders Fundamentals. Since 1959, our heart has remained the same: helping people realize their potential.
Today, that mission spans six continents and more than 100 countries and territories.