Digital Strategy & Activation Manager

Scale Marketing is seeking a Digital Strategy & Activation Manager to lead the development and execution of cutting-edge digital media strategies that drive client success. Reporting to the Group Media Director, this role requires a blend of strategic vision, analytical expertise, and leadership. The Digital Strategy & Activation Manager will act as a trusted advisor for clients, mentor junior team members, and ensure seamless execution of integrated digital media campaigns.

Key Responsibilities

• Lead the development and implementation of sophisticated digital media plans that align with client business objectives.
• Analyze platform KPIs to ensure campaign effectiveness and provide actionable recommendations.
• Evaluate large and complex datasets to identify trends and optimize campaign performance.
• Proactively identify challenges and develop innovative solutions.
• Serve as subject matter expert for programmatic, paid social, paid search, and emerging digital channels.
• Provide strategic thought leadership by researching and presenting innovative growth opportunities and industry trends.
• Collaborate with Strategists and cross-functional teams to deliver integrated, results-driven media plans.
• Manage and execute complex campaigns across multiple platforms, ensuring timely and accurate delivery.
• Deliver clear, insightful reports and analyses to clients and internal teams.
• Serve as the primary point of contact between trading teams, strategy, account management, and vendors.
• Mentor and train junior team members, ensuring high-quality execution.
• Contribute to new business initiatives, proposals, and presentations.

Qualifications

• 4+ years of progressive digital media experience; agency-side strongly preferred.
• Proven experience managing complex programmatic and social media campaigns.
• Proficiency in key platforms and tools (DSPs, social platforms, Google Analytics, Google Tag Manager).
• Advanced Facebook Blueprint certification required; Google certifications preferred.
• Strong understanding of integrated, mixed-media strategies; traditional media experience a plus.
• Highly developed analytical and mathematical skills, with expertise in Excel and BI tools.
• Strong strategic communication and presentation skills.
• Experience engaging with C-level clients and driving business growth.
• Demonstrated leadership and mentoring of junior team members.
• Alignment with Scale Marketing's core values.

What We Value in Our People

• Solution Oriented
• Lean Forward
• Strategic Thinking
• Team Player
• Gets the Job Done

About Scale

Scale Marketing is a collective of professionals who bring unique business and media experience together to drive client success. We dive into our clients' customer data and historic media buys to
understand where a business has been and optimize strategy to bring it closer to where the client wants to go.

Our nimble, transparent approach makes clients' dollars go further - and it's why we continue to grow.

Benefits and Perks

• Comprehensive health, vision, and dental coverage with a generous employer contribution.
• Open, collaborative office environment.
• Company-sponsored team-building and events.