Digital Program ManagerAt Del Taco, you'll play a key role in shaping the future of our digital and marketing technology ecosystem. This position offers the opportunity to drive innovation across online ordering, mobile, and in-restaurant experiences while delivering measurable impact on guest satisfaction and revenue growth.Del Taco is seeking a highly skilled Marketing Technology Manager to own and optimize the technology ecosystem that powers our digital guest experience and marketing performance. The Digital Program Manager is responsible for leading and executing Marketing Technology (MarTech) initiatives that drive business growth, enhance customer experience, and improve operational efficiency.
This role owns end-to-end program delivery, aligning cross-functional teams across Marketing, Product, Data, and Engineering while ensuring projects are delivered on time, within scope, and with measurable impact.The ideal candidate combines strong technical expertise with disciplined program management and a deep understanding of restaurant digital channels, including online ordering, mobile apps, kiosks, and payments.Key ResponsibilitiesMarketing Technology Stack ManagementOwn and manage Del Taco's end-to-end marketing technology ecosystem, including digital ordering, mobile app, loyalty, CRM, and messaging platformsEvaluate, implement, and optimize new technologies to support business growth and innovationMaintain platform governance, including system configurations, user access, and data integritySystems Integration & Technical OversightOversee integrations between POS, online ordering, mobile app, payment systems, and customer data platformsPartner with internal IT and external vendors to ensure seamless API connectivity and data flowTroubleshoot system issues and lead resolution across cross-functional teamsEnsure system performance, uptime, and scalability across all digital channelsDigital Ordering & Channel OptimizationOptimize digital ordering channels (web, mobile app, and third-party platforms) to drive conversion and revenueManage menu configurations, availability logic, upsell rules, and promotional executionPartner with Marketing and Operations to ensure consistency across all ordering channelsSupport growth of first-party digital salesMobile App & Digital ExperienceLead development and enhancement of mobile app features and functionalityCollaborate with product, UX, and engineering teams to improve customer experience and usabilityManage feature lifecycle from requirements through testing, QA, and deploymentMonitor and improve app performance metrics, including engagement and conversionData, Analytics & PersonalizationEnsure accurate data collection and flow across all marketing systemsPartner with analytics teams to develop reporting and performance dashboardsEnable customer segmentation, targeting, and personalization strategiesSupport campaign measurement and attributionCampaign EnablementPartner with Marketing to execute campaigns through technology platforms (email, SMS, push notifications, in-app)Configure targeting, automation workflows, and promotional logicEnsure campaigns are properly implemented, tracked, and optimizedPayments, Loyalty & Gift Card SystemsOversee integrations with payment processors, digital wallets, and stored value systemsEnsure loyalty and rewards programs function seamlessly across all channelsSupport promotional offers, discounts, and bundled pricing logicPartner with Finance on transaction accuracy, reporting, and issue resolutionIn-Restaurant TechnologySupport kiosk and in-store digital ordering systemsOptimize upsell and cross-sell logic within kiosks and POS-integrated experiencesEnsure alignment between in-store and digital channels (menus, pricing, promotions)Partner with Operations on rollout and support across locationsVendor & Stakeholder ManagementManage relationships with key technology vendors and service providersAct as primary point of contact for platform performance, enhancements, and issue resolutionAlign cross-functional stakeholders across Marketing, IT, Operations, and FinanceSupport vendor evaluation, selection, and contract managementProgram & Project ManagementLead cross-functional initiatives including platform launches, integrations, and system upgradesDefine requirements, timelines, and success metricsManage testing, QA, and deployment processesEnsure projects are delivered on time and aligned with business goalsData Privacy & Compliance:Ensure compliance with data privacy regulations, including the California Consumer Privacy ActManage customer data access and deletion requestsPartner with Legal and IT to maintain secure data handling practicesEnsure compliance across all marketing technology platformsQualifications:Required:5+ years of experience in Marketing Technology, Digital Product Management, or Technical Program ManagementStrong technical acumen, including experience with APIs, integrations, and SaaS platformsExperience in restaurant, QSR, retail, or franchise environmentsProven ability to manage cross-functional initiatives and vendor relationshipsStrong analytical, organizational, and problem-solving skillsPreferred:Experience with digital ordering platforms, mobile apps, and POS integrationsFamiliarity with loyalty platforms, CDPs, and campaign management toolsExperience with kiosk or in-store digital technologyKnowledge of payment systems and gift card platformsAgile or PMP certification