Digital Product Manager

Job Title: Digital Product Manager – Direct-to-Consumer (DTC)

Type: Full Time, Direct Hire

Start: Interviewing Now

Location: TBD

Compensation: DOE

A growing consumer services organization is looking for a Digital Product Manager to optimize and expand its direct-to-consumer digital experience. This hands-on role sits at the intersection of Product, Marketing, UX, and Engineering — improving customer journeys, driving conversions, and delivering measurable business results.

What You’ll Be Doing

• Own and prioritize the DTC digital product backlog and feature roadmap
• Translate business needs and customer insights into clear user stories and acceptance criteria
• Partner with Engineering, UX/UI, and QA teams to deliver high-quality digital experiences
• Optimize landing pages, conversion funnels, and customer journeys
• Collaborate with Marketing to launch promotional offers, discount codes, and product updates
• Analyze customer behavior, site performance, and product metrics to identify growth opportunities
• Build and execute A/B testing initiatives to improve conversion and engagement
• Partner with SEO teams to strengthen organic visibility and technical site performance
• Coordinate product releases, stakeholder updates, and cross-functional priorities
• Use analytics and experimentation to drive continuous product improvements

Must-Haves (Don’t Apply Without These)

• 3+ years of digital product management or product ownership experience
• Hands-on experience with B2C digital products and customer-facing platforms
• Experience managing product initiatives across multiple systems and teams
• Strong understanding of customer journeys, marketing funnels, and conversion optimization
• Proficiency with Google Analytics or comparable analytics platforms
• Working knowledge of UX principles, consumer behavior, and web usability
• Experience with Agile development and tools such as Jira or Trello
• Ability to write user stories, prioritize backlogs, and manage product delivery
• Strong analytical, communication, and problem-solving skills
• Bachelor's degree in Business, Marketing, Computer Science, or equivalent experience

You’ll Stand Out If You…

• Have managed A/B or multivariate testing programs
• Bring experience developing product roadmaps and defining OKRs
• Understand SEO, landing page optimization, and ecommerce conversion strategies
• Have worked with Microsoft Clarity, Nexus/Momentum, or similar behavioral analytics tools
• Thrive in hands-on, fast-paced digital product environments