Leading Digital PR initiatives for a key luxury client, the full-time remote Digital PR Lead will manage strategy, execution, and team leadership while developing relationships with key media contacts and collaborating with account teams to enhance service offerings in the US market. Key responsibilities Lead Digital PR strategies and campaigns for a luxury client, ensuring alignment with account KPIs Develop and maintain relationships with key publishers and media contacts while expanding the Digital PR service offering Manage a team of Digital PR specialists, providing mentorship and overseeing project delivery and performance tracking Required qualifications Proven leadership experience in managing and mentoring Digital PR teams and freelancers Deep knowledge of Digital PR strategies, including SEO, content campaign creation, and media outreach Experience in client-facing roles, with a track record of pitching and upselling services Familiarity with the US media landscape and relevant journalist/publisher contacts Ability to establish processes and performance tracking for consistent quality and results