Leading a team of digital marketing analysts, the full-time Digital Personalization Manager will develop and execute personalized digital experiences that enhance engagement and conversion, collaborating cross-functionally in a remote environment. Key responsibilities Manage and mentor a team of Personalization Coordinators, overseeing the planning and execution of personalization campaigns Develop and implement personalization strategies that align with customer journey goals and demand generation efforts Analyze campaign performance data to optimize user experiences and recommend new testing hypotheses based on insights Required qualifications Bachelor's Degree in Marketing, Data Science, Management Information Systems (MIS), or Computer Science 5+ years of experience in digital marketing, personalization, or web experimentation, with at least 2+ years in a leadership role Proven hands-on experience with Adobe Target, including A/B testing and audience segmentation Strong understanding of web analytics tools such as Adobe Analytics or Google Analytics Experience collaborating with cross-functional teams in a fast-paced environment