Digital Media Strategist / Sr. Digital Media Strategist, Sales Planning

Direct message the job poster from LocalFactor

Digital Media Strategist / Sr. Digital Media Strategist, Media Strategy & Planning

Location: Remote / Virtual (CST & PST work hours preferred; all time zones will be considered)

Status: FULL TIME

Job Description

LocalFactor, a leading provider of programmatic and digital media services for brands and agencies, is seeking a Digital Media Strategist with 3 - 5 years of media experience to join their rapidly expanding Customer Success organization. The (Sr.) Media Strategist will be responsible for a queue of inbound sales proposal requests and producing high quality media plans. The role reports to the Director of Media Strategy & Planning.

The Digital Media Strategist/Sr. Digital Media Strategist will successfully:

• Master the LocalFactor story with a comprehensive understanding of the company’s products, capabilities and differentiators
• Ensure end-to-end RFP process exceeds seller and client expectations while achieving company goals
• Own or contribute to strategic RFPs, building customized plans that deliver on campaign objectives
• Build powerful presentations that bring proposal recommendations to life
• Liaise with Sales, Account Management and Ad-Operations teams to refine the planning process and identify growth opportunities
• Ensure all proposals and marketing collateral maintain LocalFactor’s brand standards, clearly communicating core strengths and our brand story
• Assist with the prioritization, development and rollout of sales collateral, including verticalized pitches, sales sheets and case studies
• Maintain detailed tracking and reporting on team progress, communicating opportunities and challenges to team leadership
• Stay up-to-date on the latest market trends and capabilities, translating them to new strategies and tactics in client recommendations
• Monitor and track the competitive landscape, communicating updates to the broader organization

Qualifications

• Minimum of 2 years experience in digital media buying, sales, sales marketing, brand marketing or Marketing role at a media agency, brand, ad-tech company or publisher
• Comprehensive knowledge of the overall advertising industry ecosystem– programmatic, TV/OTT, video, native, social and other digital channels
• Some working knowledge of various DSPs (DV360, The Trade Desk, Basis etc)
• Strong attention to detail with high standards for producing accurate, quality deliverables
• Proven ability to work cross-functionally, managing relationships with peers on other teams
• Excellent communication skills in English, Spanish is a plus
• Team first, solutions orientated mentality
• Interested in mentoring others
• Excellent ability to tell marketing stories using data and research
• Ability to work in an international environment and across multiple departments
• Strong organizational skills, with the ability to multi-task
• Proficient in Excel and PowerPoint, DSP platforms & Project Mgmt platforms

Benefits include:

• Competitive pay
• Flexible time off, vacation, holidays
• 401k
• 100% Remote

About LocalFactor

Founded in 2021, LocalFactor was built on the vision that brands of all sizes were missing out on a massive opportunity — locality. More than local sites, geo-targeting or location-based IDs, locality is a uniquely positioned data strategy that accounts for the complexity of a brand’s audience to introduce a new optimization layer that drives performance and insights across all channels. We surrounded this scalable, cookieless data with a suite of solutions and services designed to drive multichannel marketing performance that meets the needs of modern brands and consumers

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Sales

• Industries

  Advertising Services and Technology, Information and Media

Referrals increase your chances of interviewing at LocalFactor by 2x

Inferred from the description for this job

401(k)

Vision insurance

Medical insurance

Paid maternity leave

Paid paternity leave

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