Digital Media Specialist

Digital Marketing SpecialistIBC Bank successes are the result of an aggressive and innovative attitude. The Bank's "We Do More" philosophy reflects its dedication to the growth and success of its employees, customers and communities. IBC bank hires talented, creative and dedicated individuals to help our business succeed.

We are a company that values leadership, community engagement and relationship building that leads to a culture of excellence. We are currently seeking to fill positions across all business segments. IBC's focus is to be customer centric and strive to provide excellent customer experience.This is an in-office position.Department: 500 Corporate Marketing AdministrationJob Summary:The Digital Marketing Specialist is responsible for planning and executing digital marketing strategies and driving brand awareness online, via paid and organic client acquisition tactics.Job Description:ESSENTIAL JOB FUNCTIONSPlan and execute digital marketing communication strategies that align with the brand's business objectivesDevelop brand's online presence and identityDevelop social media strategy including competitive analysis as well as guidelines and best practicesDefine budget recommendations for digital and online advertisingProvide metrics to measure success of campaignsManage online ad expenditures with reporting and performance analysisCoordinate research including surveys and focus groupsSKILLSCreative Design and IllustrationMust be highly proficient in spoken and written EnglishAbility to proofread and edit documents and write copy for advertisementsOptimization of web site and Facebook page for maximum conversionsSearch Engine OptimizationActive listeningCritical thinkingEDUCATION, KNOWLEDGE, & EXPERIENCEEducation – Bachelors in Communication, Marketing, Advertising, Journalism or related fieldKnowledge of Microsoft Suite, Adobe Suite, Google Analytics, web site design and video production and editing.2 years' experience in digital marketing implementation, website design, and social media or 3 years of hands-on experience in digital media.A professional portfolio will be expected at time of interview.