Digital Media Specialist

Digital Media SpecialistThe Digital Media Specialist is responsible for planning, executing, and optimizing digital media campaigns while also supporting the development and performance of digital creative assets. This role sits at the intersection of media strategy and creative execution, partnering closely with internal brand, creative, and agency teams to ensure media and messaging work together to drive performance and brand impact across digital channels.The ideal candidate is both analytical and creative as well as comfortable managing campaigns and performance data while also contributing to creative briefing, asset development, and ongoing creative optimization.Key Responsibilities:Digital Media Strategy & ExecutionPlan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platformsOversee campaign setup, trafficking, pacing, and optimizations to ensure delivery against objectives and budgetsMonitor performance metrics (e.g., reach, engagement, CTR, conversion, CPA, ROI) and provide actionable insights and recommendationsPartner with analytics, audience and agency teams to develop reporting, evaluate results, and inform future media strategiesDigital Creative Development & OptimizationCollaborate with creative, brand, and agency partners to develop digital creative strategies aligned with media objectives and audience insightsContribute to creative briefs by translating media goals, channel requirements, and performance learnings into clear creative directionReview and provide feedback on digital creative assets (static, video, motion, interactive), ensuring alignment with platform best practices, brand guidelines, and campaign goalsSupport ongoing creative testing and iterate assets based on performance data and insightsCross-Functional CollaborationAct as a key liaison between media, creative, brand, analytics, audience and agency partners to ensure seamless execution and alignmentEnsure creative assets are delivered on time and meet technical specifications for each platform.Align media and creative efforts with broader brand, marketing, and business prioritiesIndustry & Platform ExpertiseStay current on digital media and creative trends, platform updates, ad formats, and best practicesProactively identify opportunities to evolve messaging, formats, and approaches to improve efficiency and qualitative performanceBasic Requirements:Bachelor's Degree8+ years of experience in digital media, digital marketing, or integrated media rolesFamiliarity and/or hands-on experience with digital media platforms (e.g., Meta, Google, YouTube, programmatic DSPs)Strong understanding of how creative performance influences media outcomesExperience collaborating with creative teams or agencies on asset developmentStrong analytical skills with the ability to translate data into insights and actionsExcellent communication, attention to detail and project management skillsFlexible and adaptable to evolving situations and deliverablesPreferred Qualifications:An understanding of the development process associated with various media types (display, video, etc.)Familiarity with creative testing frameworks and performance-based creative optimizationWorking knowledge of dynamic creative solutions or creative specifications standardsExperience in automotive, retail, or large brand environments