Digital Media Buyer - Paid Search & Social

Paid Social And Search SpecialistSASSO is looking for a dynamic marketing professional to join our team as a Paid Social and Search Specialist. Our Paid Social and Search Specialist plans, develops, and implements marketing strategies across a variety of platforms for SASSO and our clients. The aim is to engage customers, promote products/services, and accomplish client goals by utilizing digital marketing platforms including email, social media, websites, PPC, and more.

In addition to strategizing and developing digital marketing campaigns, the Paid Social and Search Specialist reviews messaging performance and analyzes content consistently to improve results. As part of a full-service marketing agency, the Paid Social and Search Specialist is expected to work collaboratively in a team setting as well as individually to meet deadlines and produce high-quality work. Continuing education is also key to the position to stay on top of digital marketing trends, industry changes, marketing and advertising tools, and more for SASSO and our clients.Employment includes:Competitive salaryPaid holidaysPaid vacationSick daysFlexible scheduleRemote work/hybrid opportunitiesContinuing educationTeam building eventsAnnual retreatFlexible lunch scheduleCasual dress codeRoom for growth within the agency servicesAmazing work environmentGenerous healthcare benefits including 80% monthly premium covered by SASSOSASSO 100% covers monthly premium for dental & visionSASSO provides $50k life AD&D at no charge to employeeAdditional optional benefitsRequirements:2+ years of paid social media (strategy planning, execution, client management)2+ years of social media planning, buying, executing, measuring, optimizing, and reportingIn-depth knowledge of social, search, mobile, and digital media technologiesStrong understanding of B2B and B2C marketingExperience managing digital media marketing budgetsStrong communication & presentation skillsStrong passion for marketing and innovationGoogle Ads, Google Analytics, Tag Manager, Data Studio, and Campaign ManagerSocial media platform understandingStrong strategic, analytical, creative, organizational, and personal skillsUnderstanding of Google Data Studio is a plusCommitment to working in a team-based environmentAbility to work under tight timelines while maintaining attention to detailA positive and proactive attitude, with the ability to use initiativeResilience to deal with problems and constructive criticismTechnologically savvy and up-to-date in all of the latest trends in your area of expertiseAbility to travel, if/when necessaryAbility to present and articulate work internally and in client pitchesAgency experience preferredRole Responsibilities (Main Responsibilities):Partner with cross-functional teams to define and quantity goals and execute paid social and search campaignsLead social media and paid search reporting with relevant insights, implications, and optimizationServe our clients by creating a strong online presence and market shareOptimize current operations, streamline processes and deliver target audience experiences to support client business strategiesIdentify and align existing and future social media channels and search opportunitiesReview and analyze digital marketing campaign performance consistently, making recommendations and updates to improve resultsPresent marketing strategies, project timelines and updates to internal and external stakeholdersIdentify marketing KPIs and create data requirements to deliver goalsUse social media and search metrics to identify bottlenecks and suggest new solutionsReport to and partner with the Director of Digital MarketingHelp develop and implement organic and paid social media strategies for our brand and the brands of our clientsAssist with industry and consumer research to support new digital marketing business initiatives as neededStay on top of digital marketing processes and trends, marketing industry changes, digital messaging funnel tactics, and more for SASSO and our clientsExpectations:Take ownership of digital marketing strategies for SASSO agency and clients across digital spaces.Create digital marketing strategies to engage customers, promote products/services, and accomplish client goals with brand-forward content on a variety of platforms.Own messaging performance and analyze content consistently to improve results.Execute compelling, goal-oriented digital marketing initiatives to meet client goals across a variety of digital platforms.Execute tasks quickly without sacrificing quality.Strategically consider feedback and adjust digital touchpoints as needed to comply with requests from clients and leadership.Be a source for creative thinking as well as analytical thinking to develop digital campaign touchpoints and adjust as needed to improve performance informed by on data.The role requires flexibility and ability to navigate ambiguity and deadlines under pressure and conflicting requests.Be solutions driven and forward-thinking.