Digital Media Buyer

Media BuyerWe're looking for incredibly smart and talented Media Buyers to join the Nebo Paid Media team. Nebo's Media Buyers manage media buying strategies and execute buys for various clients across the digital and traditional ecosystem, including programmatic display, TV/video, OOH, radio/audio, and more. They are responsible for executing audience, platform, and partner research, developing media mix and budget recommendations, coordinating the RFP process, managing relationships with outside vendors/partners, reporting on campaign metrics, and providing actionable recommendations for improving performance on an ongoing basis.

In addition to dedicated experience with media buying, candidates must have working knowledge of and light to medium experience managing campaigns and developing strategy for other paid media channels, including paid social and search. The ideal candidate must be results driven, ambitious, organized, articulate and a self-starter.Display Buyer DutiesTake an active role in developing media plans for clients that support their overall digital marketing programLead strategy and the decision making process for new vendor relationships or new clients in programmaticProvide strategic direction on specific initiatives aimed at increasing digital reach among target audiences and improving overall marketing strategies for Nebo clientsConduct research and analysis to identify new targeting options and strategic direction on a media mix based on the best interests of Nebo clientsEvaluate, negotiate with, and select paid media publishers, vendors, and platforms. Maintain all vendor relationships and coordinate programmatic or direct buys for clients.Proactively bring new ideas and opportunities to clients to test the latest tech in the media space, including advanced TV, radio, OOH, and moreIdentify appropriate digital media platforms and channels to leverage for Nebo clients including, but not limited to, programmatic, native, video, rich media, and morePrepare media plan presentations with strategy, targeting, and placement recommendations and present to Nebo clientsNegotiate and purchase media buys with selected publishers, vendors, and platforms on behalf of Nebo clientsTraffic campaigns through Google Campaign Manager or other ad serving platform for both internal DSPs and vendor teams.Manage URL tagging and appropriate tracking within the ad serving systemTrack performance and optimize campaigns with respect to pacing, audience engagement, landing page and creative testing, placement performance, and morePresent monthly and weekly Paid Media reports to clients with analysis of performance of campaigns along with strategic recommendations for continual improvementManage advertising budgets and maintain accurate records of spendLead the paid media department through the DSP onboarding processSupport clients and team members on non-display paid media initiatives when departmental needs ariseCollaborate with client teams on other paid media and digital campaign efforts to ensure display strategy is alignedDisplay & Media Buyer Skills Required1+ years of experience in paid media, with an emphasis on display and media buying and strategyExperience managing campaigns across multiple programmatic tactics including prospecting, retargeting, video, etc.Strong written and verbal communication skillsExcellent research and analytical skillsAbility to multitask and meet deadlines under pressureStrong proficiency in Microsoft ExcelUnderstanding of digital advertising platforms including Google Ads, Microsoft Advertising, Yahoo Gemini, and paid social platformsWorking knowledge of Google Analytics, Adobe Analytics, and Google Tag ManagerStrong Proficiency of Ad Serving platforms such as Google Campaign ManagerIn-depth knowledge of media vendors, platforms, verification partners and DSPs such as Display and Video 360, the Trade Desk, etc.Google Ads Certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)Google Analytics certifiedActive interest in keeping up with the paid media industry and latest trendsBachelor's Degree in area of practice or related field Nebo's Commitment to Diversity & Inclusion As a human-centered agency, we believe in uplifting our community and advancing society through inclusive business practices.

We're dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status.