Digital Media Activation Manager

To support a major gaming brand, the contract-based Digital Media Activation Manager will execute, optimize, and analyze paid social media campaigns while collaborating with cross-functional teams in a remote environment. Key responsibilities Leverage knowledge of paid media to identify optimal platforms, audience strategies, and ad placements Execute and optimize campaigns across various social media platforms, monitoring performance and making adjustments as needed Analyze campaign data to uncover insights and collaborate with stakeholders to align campaigns with broader marketing objectives Required qualifications 2-4 years of hands-on paid media activation experience, preferably in an agency or consulting environment Strong experience managing Paid Social campaigns across platforms such as Meta, TikTok, and YouTube Understanding of social media marketing strategies and how paid social integrates into digital campaigns Experience with paid search platforms, including Google Ads and Bing Ads, is preferred Bachelor's degree or equivalent professional experience