Lifeway is seeking a Digital Marketing Strategist, Bibles & Reference to help grow our Bible & Reference category through multi‑channel strategies, campaign execution, and strong project leadership. This is a remote‑eligible role ideal for a creative marketer who thrives in a fast‑paced, mission‑driven environment and is passionate about using marketing to reach and disciple people through God’s Word.
Responsibilities
- Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
- Lead quarterly marketing campaigns and launches for Bible and reference products
- Develop briefs, timelines, and promotional strategies across print, digital, email, and retail channels
- Plan and execute email, paid social, and SEO campaigns; manage digital content on csbible.com, bhpublishing.com, and lifeway.com
- Analyze campaign performance and adjust tactics accordingly
- Coordinate with internal and external teams on asset creation, approvals, and launch execution
- Oversee video and image production; manage content for product pages and catalogs
- Track budgets and work with vendors for invoicing, procurement, and creative services
- Support Lifeway presence at conferences and events
- Moderate travel, occasionally overnight
Qualifications
Education
- Bachelor’s degree in Marketing, Communications or related field – required
- Master’s degree – preferred
- Advanced graduate degree (PhD, etc.) – not required
Skills, Knowledge, & Experiences, Required
- 5+ years of marketing experience in corporate or agency settings
- 3+ years of experience in digital/email/video marketing
- 2+ years of experience coordinating projects or executing digital campaigns
- Proficiency in marketing and project platforms like Salesforce Marketing Cloud, Workfront, Basecamp, and GA4
- Strong strategic, analytical, and communication skills
- Demonstrated success managing multi‑channel campaigns with measurable results
Skills, Knowledge, & Experiences, Preferred
- Experience in publishing, ministry, or Christian retail markets – strongly preferred
- Experience with Salesforce Marketing Cloud, Workfront, Basecamp, and GA4 – strongly preferred
- Familiarity with WordPress, HTML, SharePoint, Firebrand
- Experience managing vendors, media production, or event support
Digital Marketing Strategist | Remote at Lifeway Christian Resources in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.