Digital Marketing Specialist

About the Company

Stouffer Legal was founded in 2013 to provide comprehensive estate planning and estate administration services. We are based in Towson, Maryland, and serve clients throughout Maryland, Washington, DC, Pennsylvania, Virginia and Florida. Our firm has built a culture around professionalism, collaboration, and long-term client relationships. As we grow, we remain committed to delivering thoughtful, high-quality legal service grounded in empathy, education, and integrity. We are seeking a Digital Marketing Specialist to join our Marketing Team.

Digital Marketing Specialist

Key Responsibilities:

• Manage Google Ads campaigns across Estate Planning, Estate Administration/Probate, and Elder Care, with budgets and targeting aligned to each office.
• Manage Meta advertising for workshops, webinars, and consultation campaigns, including campaign setup, audience targeting, budget pacing, and optimization.
• Support SEO growth through keyword research, page optimization, internal linking, and identifying content opportunities for each service and market.
• Maintain local SEO, including Google Business Profile accuracy and optimization for each office.
• Monitor organic search performance using Google Search Console and analytics, identifying issues and coordinating technical fixes with the website team.
• Improve landing pages for paid and organic traffic, testing messaging, forms, and calls to action.
• Maintain campaign tracking across ads, forms, and calls, coordinating technical implementation and troubleshooting.
• Evaluate lead quality and client outcomes, connecting campaign performance to registrations, held consultations, engagements, and revenue.
• Report results and recommend next actions, explaining what changed, what worked, and where to invest next.

Compensation and Firm-Wide Benefits

• Competitive Salary
• Benefits Start on Day One
• Health Insurance (CareFirst) – 50% company contribution.
• Dental & Vision Insurance – Offered as part of your benefits package.
• Short-term; Long-Term Disability Insurance – 100% employer-paid.
• Basic Life Insurance – 100% employer-paid.
• 401(k) – Up to 4% company matching, no vesting period.
• 15 Days of PTO Annually – Increases with tenure.
• 3 Weeks Paid Parental Leave
• 7 Paid Holidays
• Employee Discounts
• Paid Training and Onboarding

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as required to meet the ongoing needs of our Firm.