Digital Marketing Specialist

Philips is seeking a senior-level Marketing Communications professional with 8+ years of experience in marketing communications and digital marketing. This is a support-focused execution role supporting multiple marketing leaders across the business rather than serving as the strategic lead.

Must-Haves

• 8+ years of Marketing Communications experience
• Messaging and content development
• Experience creating and managing marketing assets and campaigns

Preferred Skills

• Medical device, healthcare, or technology industry experience
• Experience with video, email, and digital asset creation
• Adobe InDesign (nice to have)

Key Responsibilities

• Manage and execute marketing communications projects
• Develop messaging, content, and campaign assets
• Coordinate with agencies on creative deliverables
• Support digital and integrated marketing initiatives
• Track campaign performance and KPI reporting
• Partner with multiple internal stakeholders to ensure consistent branding and communications

Job Responsibilities:

• Leads the execution of communication and brand strategies that align with Philips' long-term vision and goals, ensuring coherence and impact across all global platforms and channels.
• Supports the creation and dissemination of high-impact, innovative content across multiple formats, including digital, print, and multimedia, to engage and influence diverse global audiences effectively.
• Collaborates closely with C-suite executives and senior leadership, as well as cross-functional teams, to align communication strategies with organizational priorities and drive unified messaging.
• Monitors and analyzes global industry trends, media coverage, and digital landscapes, providing advanced strategic insights and making data-driven adjustments to optimize communication effectiveness.
• Handles high-stakes media relations and influencer engagement initiatives, building and maintaining strong relationships with top-tier media outlets and key influencers to enhance brand reputation.
• Designs and implements employee engagement and internal communication strategies, fostering a well-informed, motivated, and aligned workforce that supports Philips' mission and values.
• Monitors and analyzes key performance indicators (KPIs) and metrics, to rigorously evaluate the impact of communications and brand initiatives, driving continuous improvement based on data-driven insights.
• Leads the strategic management and enhancement of communication channels, ensuring they are effectively utilized to disseminate critical information and engage stakeholders at all levels of the organization.
• Prepares and delivers comprehensive reports and strategic recommendations to senior leadership, summarizing key communication activities, campaign outcomes, and actionable insights to guide future strategic decisions.
• Works under limited supervision and contributes to development, modification, and execution of organizational policies impacting immediate operations of a business and/or region and/or function and potentially organization wide.
• Coaches a group of diverse talent to develop their skills, fostering a collaborative environment that ensures the achievement of both individual and team goals through personalized guidance and support.

Requirements:

• Minimum required Education: Bachelor's / Master's Degree in Business Administration, Communications, Marketing, Brand Management or equivalent.
• Minimum required Experience: Minimum 5 years of experience with Bachelor's OR Minimum 3 years of experience with Master's in areas such as Media and Trend Analysis, Internal and External Communications, Content Creation, Brand Management, Digital Marketing preferably in Healthcare or Technology domain or equivalent.

Preferred Skills

Project Management, Stakeholder Management, Business Acumen, Communications and Brand Content Development, Continuous Improvement, Digital Asset Management (DAM), Market Research & Analysis, Strategic Planning, Budget Management, KPI Management, Marketing Analytics, Campaign Management, Brand Management, Agency Management, KPI Monitoring and Reporting, Social Media Strategies, Public Relations (PR), Internal Communication Strategy, Content Strategy, Public Relations (PR) Management, Digital Communications and Brand, Integrated Communication and Brand, Omnichannel Customer Engagement, Segmentation and Targeting.

What you’ll gain:

When you choose to work at Philips you’ll work on life-changing projects; and contribute to innovative health technologies and solutions that improve lives around the world. It could be life-changing for you too, with the opportunity to embrace new experiences, learn new skills and make new connections.

For this project, you’ll work for Philips and become a contract or permanent employee of a Randstad company. As a contractor at Philips, you'll enjoy cutting-edge challenges and unexpected experiences that make you a more in-demand professional. And as an employee of a Randstad company, you can expect to receive a range of benefits including ongoing support with your personal development and future prospects.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. As a contractor or freelancer at Philips, you’ll be part of our diverse collaborative team, helping the lives of others through the contribution you make each day.

The Randstad companies are responsible for finding talent to provide services at Philips. If you are selected to provide services for Philips, you will be employed by a Randstad company and will not be an employee of Philips.

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