Driving digital marketing performance in a hybrid role, the full-time Digital Marketing Manager will own seminar marketing, paid media, and conversion rate optimization initiatives, leveraging data and automation to enhance lead generation and ROI. Key responsibilities Manage MASA's seminar digital marketing program, optimizing performance data to reduce cost per lead and increase attendance and conversion rates Implement AI and automation solutions to streamline workflows, allowing the team to focus on strategic initiatives Lead full-funnel strategy for programmatic and native advertising, ensuring timely delivery of creative content to the target audience Required qualifications 4+ years of experience in digital marketing, marketing operations, or a related field, with expertise in campaign operations, paid media management, or conversion rate optimization Hands-on experience with AI tools and emerging platforms for automating workflows and generating creative content Strong analytical skills with the ability to interpret data from various sources and provide actionable insights Proficiency in managing data across marketing platforms and strong Excel skills Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience