Digital Marketing ManagerSeeking a Digital Marketing Manager in Virginia.
The role will develop the digital marketing omni channel strategy that attracts consumers to consumer brand websites, digital, social and retailer channels, and promotes awareness, consideration, and sales of branded products and services.ResponsibilitiesEstablish and develop digital marketing omnichannel planSupervise and direct in house digital strategy group and external agenciesEstablish digital promotional campaignsDirect and oversee all digital channels to ensure brand consistency and mitigate riskPrepare digital technology systems growth and adoption strategyRequirementsA Bachelor's Degree in Marketing, MBA a plus10+ years' experience leading strategic digital marketing initiatives that drive business resultsAt least 5 years of experience in P&L, budget, and personnel managementAdvanced experience in the digital consumer path to purchase, including best practices that drive reach, interaction, conversion, and engagement in B2C worldExtensive knowledge of digital marketing technology, including marketing automation, CRM, predictive analytics, personalization and segmenting tools; understanding of universal design principlesProficiencies in SEO/SEM, inbound marketing, display and social media advertising, email and affiliate marketing, and Google Analytics; Hubspot, Google Analytics/Adword, and Digital Marketing certificationsHigh level familiarity with web design, user experience, systems integration, and ADA compliance design principles; experience with Agile methodologies and Scrum project management principlesStrong team leadership and effective communication skills