Digital Marketing Manager, Program Execution
The Digital Marketing Manager is a hands-on execution role that drives digital marketing innovation and supports marketing team operations. Reporting directly to the Marketing Director and working closely with internal teams and 3rd party partners, the Digital Marketing Manager will elevate and deepen our marketing impact. Day-to-day responsibilities include Digital Marketing (Ad Program Execution, CRM/List Management), Website Administration, Product Marketing (Automated Parking Division), and Event Coordination.
We are looking for a teammate who brings marketing expertise and exemplifies SilMan’s core values: teamwork, empathy, initiative, ownership, and leadership. As the marketing team expands, the Digital Marketing Manager will have the opportunity to take increasing ownership of their role, contribute to strategic direction, and ultimately grow into a broader leadership position.
Service Area and Residence
The Digital Marketing Manager role is remote/hybrid/in-office, based in Seattle, and requires candidates to live within a commutable distance for in-office collaboration at the SilMan Industries Seattle office.
Travel
Occasional travel will be required for events and trade shows. Anticipated travel is not expected to exceed 10 to 15 days annually.
SilMan is a thriving community of industrial professionals based on the company’s commitment to teamwork, collaboration, and empathy. This fully integrated culture has created a new kind of industrial service company, and our loyal clients continue to come back for more.
Depth and Breadth of Performance
SilMan Industries is a leading system integration company and is a licensed general contractor in 40+ states.
Here is a brief portfolio of SilMan’s work with leading distribution, manufacturing, and municipal clients, created by our in-house content team:
Air Knife Parcel Ejection (scroll for video); Multi-Site Improvements for Ontrac ; Automotive Plant Decommissioning and Dismantling and Semi-Automated Parking Systems .
What Does the Digital Marketing Manager Do?
The Digital Marketing Manager will deploy broad skills and experience daily:
Digital Marketing
Lead and coordinate the implementation of digital marketing programs in partnership with external marketing resources, with the opportunity to build and establish SilMan's in-house digital marketing capabilities.
Support the development and execution of digital marketing strategies including market research, keyword management, SEO/AEO, digital campaigns, and lead-generation initiatives.
Manage third-party vendor relationships
SEO/AEO: Collaborate and execute keyword strategies
Digital Ads: Collaborate and execute brand awareness and targeted ad strategies
Sales Support, including CRM/List Development utilizing Salesforce, ZoomInfo, HubSpot, Constance Contact, Co-Star, and other business intelligence platforms
Utilize Google Marketing Platform to guide decision-making and communicate with internal and external stakeholders.
Website Optimization
Collaborate with the Marketing Director and 3rd-party partners to redesign and redevelop the corporate website; ensure brand standards and marketing objectives; improve user experience; Hands-on WordPress experience is required, including the ability to manage and develop website content and functionality
Manage content and styling of company websites
Manage page inventory and keyword deployment; Content entry and ongoing page refresh
Ensure brand consistency
develop improvements with the Marketing Director and partners
Manage Specifications library and collateral materials in collaboration with Sales and Engineering teams
Manage and support Continuing Education platform and Lunch & Learn events
Support Marketing Director in trade show and event management
Collateral Management
Co-Manage collateral items for team members, job sites, and events
Apparel, signage, promotional materials
Develop and manage partner and vendor relationships; Highly organized with strong project management skills and ability to manage multiple priorities simultaneously
Self-starter who takes initiative and brings ideas forward with meticulous attention to detail and commitment to accuracy and quality
Strong knowledge and experience with the entire Google Marketing Platform (Analytics, Ads, Search Console); Website Optimization – Solid understanding of SEO/AEO and Pillar strategies
Strong WordPress proficiency, or similar content management systems, is a must
Experience with marketing automation platforms (HubSpot, ZoomInfo; Salesforce administration assistance experience
Strong writing and editing abilities, and tools such as Grammarly
Photoshop and Adobe Premiere editing
Experience with LinkedIn page management and ads marketing, preferred
Customer-centric approach with a history of building long-term relationships
Exercise independent initiative and drive to ensure that any requested support activities have been completed, both internally and externally
Comprehensive Healthcare Coverage: 100% covered medical, dental, and vision insurance plans for employees
Additional Fully Covered Insurance Benefits: Life Insurance, Short-Term Disability, and Long-Term Disability, all 100% employer-paid
Lifestyle Spending Account (LSA): SilMan contributes $1,200 per year towards you and your eligible dependents to improve your overall well-being or lifestyle in physical, financial, or emotional wellness.
Profit Sharing Plan: Discretionary, based on overall company performance
Flexible Work Environment
SilMan invests in a training platform available to all team members who wish to advance their careers or develop personal capabilities.
The Digital Marketing Manager is a hands-on execution role that drives digital marketing innovation and supports marketing team operations. Reporting directly to the Marketing Director and working closely with internal teams and 3rd party partners, the Digital Marketing Manager will elevate and deepen our marketing impact. Day-to-day responsibilities include Digital Marketing (Ad Program Execution, CRM/List Management), Website Administration, Product Marketing (Automated Parking Division), and Event Coordination.
We are looking for a teammate who brings marketing expertise and exemplifies SilMan’s core values: teamwork, empathy, initiative, ownership, and leadership. As the marketing team expands, the Digital Marketing Manager will have the opportunity to take increasing ownership of their role, contribute to strategic direction, and ultimately grow into a broader leadership position.
Service Area and Residence
The Digital Marketing Manager role is remote/hybrid/in-office, based in Seattle, and requires candidates to live within a commutable distance for in-office collaboration at the SilMan Industries Seattle office.
Travel
Occasional travel will be required for events and trade shows. Anticipated travel is not expected to exceed 10 to 15 days annually.
SilMan is a thriving community of industrial professionals based on the company’s commitment to teamwork, collaboration, and empathy. This fully integrated culture has created a new kind of industrial service company, and our loyal clients continue to come back for more.
Depth and Breadth of Performance
SilMan Industries is a leading system integration company and is a licensed general contractor in 40+ states.
Here is a brief portfolio of SilMan’s work with leading distribution, manufacturing, and municipal clients, created by our in-house content team:
Air Knife Parcel Ejection (scroll for video); Multi-Site Improvements for Ontrac ; Automotive Plant Decommissioning and Dismantling and Semi-Automated Parking Systems .
What Does the Digital Marketing Manager Do?
The Digital Marketing Manager will deploy broad skills and experience daily:
Digital Marketing
Lead and coordinate the implementation of digital marketing programs in partnership with external marketing resources, with the opportunity to build and establish SilMan's in-house digital marketing capabilities.
Support the development and execution of digital marketing strategies including market research, keyword management, SEO/AEO, digital campaigns, and lead-generation initiatives.
Manage third-party vendor relationships
SEO/AEO: Collaborate and execute keyword strategies
Digital Ads: Collaborate and execute brand awareness and targeted ad strategies
Sales Support, including CRM/List Development utilizing Salesforce, ZoomInfo, HubSpot, Constance Contact, Co-Star, and other business intelligence platforms
Utilize Google Marketing Platform to guide decision-making and communicate with internal and external stakeholders.
Website Optimization
Collaborate with the Marketing Director and 3rd-party partners to redesign and redevelop the corporate website; ensure brand standards and marketing objectives; improve user experience; Hands-on WordPress experience is required, including the ability to manage and develop website content and functionality
Manage content and styling of company websites
Manage page inventory and keyword deployment; Content entry and ongoing page refresh
Ensure brand consistency
develop improvements with the Marketing Director and partners
Manage Specifications library and collateral materials in collaboration with Sales and Engineering teams
Manage and support Continuing Education platform and Lunch & Learn events
Support Marketing Director in trade show and event management
Collateral Management
Co-Manage collateral items for team members, job sites, and events
Apparel, signage, promotional materials
Develop and manage partner and vendor relationships; Highly organized with strong project management skills and ability to manage multiple priorities simultaneously
Self-starter who takes initiative and brings ideas forward with meticulous attention to detail and commitment to accuracy and quality
Strong knowledge and experience with the entire Google Marketing Platform (Analytics, Ads, Search Console); Website Optimization – Solid understanding of SEO/AEO and Pillar strategies
Strong WordPress proficiency, or similar content management systems, is a must
Experience with marketing automation platforms (HubSpot, ZoomInfo; Salesforce administration assistance experience
Strong writing and editing abilities, and tools such as Grammarly
Photoshop and Adobe Premiere editing
Experience with LinkedIn page management and ads marketing, preferred
Customer-centric approach with a history of building long-term relationships
Exercise independent initiative and drive to ensure that any requested support activities have been completed, both internally and externally
Comprehensive Healthcare Coverage: 100% covered medical, dental, and vision insurance plans for employees
Additional Fully Covered Insurance Benefits: Life Insurance, Short-Term Disability, and Long-Term Disability, all 100% employer-paid
Lifestyle Spending Account (LSA): SilMan contributes $1,200 per year towards you and your eligible dependents to improve your overall well-being or lifestyle in physical, financial, or emotional wellness.
Profit Sharing Plan: Discretionary, based on overall company performance
Flexible Work Environment
SilMan invests in a training platform available to all team members who wish to advance their careers or develop personal capabilities.
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