Digital Marketing ManagerNutanix is looking for a rockstar digital marketing pro to manage strategy and execution of paid media lead acquisition campaigns. The ideal candidate will have a perfect mix of right and left brain for creative ideation and strategy and technical prowess and execution.
The role includes ownership of key paid advertising channels including paid social, SEM, display, programmatic, native, and email. A perfect candidate will have:Experience with paid social media platforms including Facebook, LinkedIn, and Twitter. International platforms are a plus.Deep understanding and experience with programmatic media buying and display marketing to highly targeted audiencesExtensive search/PPC experienceStrong analytics background and ability to critically analyze and leverage performance data to measure and optimize campaign performanceThorough understanding of marketing automation and CRM systems (Marketo and SalesForce.com preferred)Experience with strategy development to drive relevant traffic to the company web propertiesSkilled in audience segmentation and persona targetingExperience with Adobe Cloud is a plusRequirements3+ years experience in a similar roleExcellent analytical and reporting skillsExperience running global online lead generation campaigns for enterprise B2B audiences preferredExperience managing external agencies and vendors, as well as partnering cross-functionally with internal teams