Digital Marketing ManagerMarketing Direction | B2B Marketing Agency | Hands-On Execution RoleExecute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms. Manage campaigns across Google Ads, Meta, LinkedIn, HubSpot, and GoHighLevel for multiple concurrent clients with meaningful advertising budgets. This is a hands-on execution leadership role — you build the campaigns, configure the platforms, and deliver the results.This is a primarily remote position with occasional in-person collaboration in the Tampa Bay area. Florida candidates strongly preferred; open to exceptional candidates in other US states.Key Skills: Google Ads | Meta Ads | LinkedIn Ads | GoHighLevel | HubSpot | Marketing Automation | Analytics | GA4About Marketing DirectionMarketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms.
We're known for our trademarked Marketing Direction Strategic Blueprint® methodology and Detailed Marketing Action Plans (DMAPs) that provide clients with clear, transparent roadmaps from strategy through execution.Company Values: Action-Oriented, Strategic, Passionate, Innovative, Results-Driven, ExpertiseThe OpportunityWe're seeking a Digital Marketing Manager to own execution across paid advertising, marketing automation, and analytics for both client programs and internal initiatives. This is a hands-on execution leadership role — you'll build campaigns, configure platforms, and deliver results, not manage a team or write strategy documents.This role is perfect for someone who:Gets energized by building campaigns that drive measurable resultsHas deep, hands-on expertise across multiple marketing platformsThrives in a fast-paced agency environment with multiple concurrent clientsWants ownership of outcomes, not just task completionLoves learning new platforms and staying current with marketing technologyCommunicates proactively and consistently — no one should have to chase you for updatesCatches their own errors before work reaches clients or colleaguesExecutes reliably on strategic direction provided by othersThis role is NOT a fit for someone who:Prefers strategy and planning over hands-on executionWants to manage people rather than manage campaignsNeeds extensive oversight and direction to stay on trackIs looking for a narrow specialist role (paid ads only, or automation only)Wants predictable, repetitive workHas difficulty with time tracking, meeting deadlines, or providing regular status updatesStruggles to work within established processes and quality standardsSees this role as a stepping stone to a strategy positionWhat You'll DoYou'll work directly with our COO, Chief Strategists, Lead Marketers, and implementation team to execute digital marketing programs across four core areas. You'll receive strategic direction and specifications from our strategists, then build, launch, optimize, and report. On larger programs requiring multiple digital marketers, you'll also serve as the execution lead — coordinating work, maintaining quality standards, and ensuring cohesive delivery.Other specialists on our team handle areas like SEO, social media, and content — though you may collaborate across these areas, your primary focus is execution across automation, paid advertising, analytics, and platform operations.1.
Marketing Automation & CRM (30-35% of your time)You'll execute marketing automation across our internal platforms and diverse client tech stacks.Your responsibilities:Build and maintain workflows, sequences, and automations per strategic specificationsConfigure CRM systems, lead scoring, and pipeline automationExecute email campaigns, nurture sequences, and triggered communicationsIntegrate platforms and troubleshoot data flow issuesMaintain automation infrastructure and documentationSupport both client DMAP delivery and internal demand generationPlatforms: GoHighLevel (primary internal), HubSpot, Salesforce, Zoho, Mailchimp, Constant Contact, and others as needed2. Paid Advertising Execution (20-25% of your time)You'll own paid advertising execution across client engagements and internal campaigns.Your responsibilities:Build, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedInManage budgets ranging from small test campaigns to significant multi-channel programsExecute A/B testing, audience optimization, and bid strategy adjustmentsDeliver regular performance reporting with actionable insightsTroubleshoot tracking issues and ensure accurate attributionStay current with platform changes and new featuresPlatforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager3. Analytics & Reporting Infrastructure (20-25% of your time)You'll own analytics implementation and reporting across client and internal programs.Your responsibilities:Build dashboards and reporting systems per strategic specificationsImplement tracking via Google Tag ManagerExecute regular reporting cadences (weekly, monthly, quarterly)Ensure data accuracy across platforms and integrationsCreate templates and documentation for consistent deliveryTranslate data into clear, actionable client-ready reportsPlatforms: Google Analytics (GA4), Google Tag Manager, Looker Studio, SEMrush, ahrefs, Power BI4. Platform Operations & Technical Ownership (15-20% of your time)You'll serve as the primary technical owner for our internal marketing platforms and project management systems.Your responsibilities:Own day-to-day operations of our marketing automation platform (GoHighLevel)Manage platform configurations, workflow maintenance, and campaign setupProvide technical ownership of project management platform implementation and ongoing managementEnable account managers and strategists to self-serve on project status and reportingTroubleshoot platform issues and coordinate with vendors as neededDocument processes and train team members on platform usagePlatforms: GoHighLevel, Monday.com, Workamajig (agency PM platform — similar to Asana/ClickUp), LinkedIn Sales NavigatorYour First 90 DaysMonth 1: Learn & ExecuteUnderstand our service delivery model, client portfolio, and team structureGet hands-on with GoHighLevel and current automation infrastructureLearn current project management systems (transitioning from Monday.com to Workamajig)Shadow strategists to understand strategic specifications and quality standardsBegin executing on 2-3 active client programsLearn our tools, systems, and workflowsMonth 2: Own & OptimizeTake primary ownership of marketing automation and campaign executionOwn paid advertising execution across client programsBegin analytics dashboard development and reporting cadencesSupport Workamajig implementation and transition from Monday.comIdentify quick wins and efficiency improvementsEstablish working rhythm with account managers and strategistsMonth 3: Lead & ScaleFull ownership of digital marketing execution across all client programsPlatform operations running smoothly with documented processesAnalytics infrastructure delivering consistent, quality reportingProactively identifying opportunities and surfacing recommendationsEstablished as the go-to resource for all digital marketing executionRequired QualificationsMust-Have Experience:1.
Digital Marketing Experience