Digital Marketing Expert / B2C Lead Generation Specialist (FinTech)

Digital Marketing Expert / B2C Lead Gen Specialist

Remote | Contractor | FinTech Startup (Ground Floor Opportunity)

About the Role

We’re seeking a Digital Marketing Expert / B2C Lead Gen Specialist to join our FinTech platform at the ground floor. This is a hands‑on, strategic role for someone who knows how to build and optimize marketing systems from the ground up — and can help us truly understand what we need to do to reach and convert customers.

You’ll play a pivotal role in shaping our digital presence, auditing our current tools and workflows, setting up scalable marketing infrastructure, and driving measurable growth through effective campaigns and tracking.

Key Responsibilities

• Assess & Optimize Current Systems:
• Audit our existing CRM setup in Salesforce and HubSpot to understand what’s working, what’s not, and where to optimize.
• Develop a clear action plan to streamline data, automation, and lead tracking across systems.
• Build Our Digital Foundation:
• Lead the website strategy, build, and optimization (UX, conversion flow, SEO fundamentals).
• Implement robust tracking and analytics to measure traffic, conversions, and campaign ROI.
• Ensure all systems (website, CRM, email, ad platforms) are properly integrated.
• Design and execute B2C acquisition campaigns (paid social, search, content, partnerships).
• Build out funnels and lead nurturing workflows to convert leads into customers.
• Continuously test, analyze, and optimize to improve performance and ROI.
• Collaborate Cross-Functionally:
• Work closely with leadership, product, and tech teams to align marketing initiatives with product milestones.
• Translate insights into clear recommendations for growth.

What You Bring

• Proven experience in digital marketing and lead generation — preferably in FinTech or financial software.
• Strong understanding of CRM systems (Salesforce, HubSpot), SEO, analytics, and conversion tracking.
• Experience building marketing infrastructure from scratch — including websites, funnels, and automation.
• Data‑driven mindset with a passion for testing, optimization, and continuous learning.
• Ability to communicate clearly and guide non-marketing stakeholders to understand marketing performance and needs.
• Contract Duration: 3–6 months (with potential extension)
• Location: Remote
• Start Date: ASAP
• Hours: 10 Hrs/Per week Minimum