Digital Marketing Coordinator at Safilo

Overview

Safilo Group is seeking a Digital Marketing Coordinator to support — and in key areas, own — the execution, optimization, and analysis of campaigns across paid search and social, SEO/GRO, affiliate/influencer marketing, and retention channels (email and SMS). This role is ideal for a performance‑driven digital marketer ready to deepen their multi‑channel expertise and take greater ownership of both acquisition and retention programs. You’ll play a hands‑on role in bringing campaigns to life, optimizing performance, and ensuring our D2C brands connect with the right consumers at the right time.

Key Responsibilities

• Campaign Planning & Execution
  • Support campaign briefing and storytelling across all digital channels, ensuring alignment with brand strategy and creative direction.
  • Coordinate with creative teams to deliver on‑brand, platform‑optimized assets on time.
  • Maintain campaign timelines and asset trackers to ensure all deliverables are met.
  • Assist in building and optimizing media plans across paid search, paid social, and affiliate programs, contributing to targeting, creative, and channel mix discussions.
  • Manage QA and setup for campaigns across Google Ads, Meta Ads Manager, affiliate networks, and CRM platforms.
  • Support the CRM Specialist in executing and optimizing email and SMS campaigns.
  • Track and report on campaign performance, translating learnings into actionable recommendations for future briefs.
• Channel Optimization & Testing
  • Monitor daily channel performance and identify opportunities to improve ROAS, CTR, CPC, and conversion rates.
  • Contribute to ongoing A/B tests across creative, audience, and landing pages to improve performance.
  • Research emerging media opportunities and share insights with the Growth Marketing Manager to inform channel strategy.
• Cross‑Functional Collaboration
  • Partner closely with Ecommerce, Creative, and Brand Marketing teams to align campaigns with seasonal launches, promotions, and brand storytelling moments.
  • Coordinate with agencies, vendors, and platform representatives to ensure implementation of best practices.
  • Maintain internal playbooks, campaign documentation, and learnings to promote consistency and team knowledge sharing.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• 2–3 years of experience in digital marketing or ecommerce (experience in eyewear, outdoor, or lifestyle industries a plus).
• Familiarity with paid media channels, campaign setup, and key performance metrics.
• Hands‑on experience with GA4, Shopify+, Google Ads, Meta Ads Manager, and CRM platforms.
• Strong organizational and project management skills; comfortable managing multiple priorities and deadlines.
• Analytical mindset with the ability to interpret data, identify trends, and surface actionable insights.
• Excellent communication skills, both written and verbal.
• Proficiency in Excel and project management tools (e.g., Asana, Jira).
• Self‑starter who thrives in a fast‑paced, collaborative environment and is eager to learn and grow.

Featured Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)