Digital Marketing Analyst / Marketing Automation Data Specialist/ManagerThis is a TECHNO -FUNCTIONAL ROLE. Client name will disclose later. Location -Columbus OH.
VISA -ANY. Duration – 10 months. Remote.Core skills:Experience working with email and push automation platforms (Cordial, Iterable, Adobe Responsys, Braze, etc.)Working level knowledge of SQLExperience working with CDPs (Tealium, Segment, etc.) a plus5 years in a data-focused marketing technology space, ideally in retail6-9 years working directly with email/push platformsWorking level knowledge of SQL required5-8 years Experience in Lifecycle MarketingExperience as Marketing Automation Data SpecialistDeep understanding of the data required to run lifecycle marketing or customer journey orchestrations, preferably with a retail clientWe are seeking an experienced marketing technology professional to own the data strategy and data pipelines of our marketing automation platform.The ideal candidate has experience managing data across marketing technology platforms, specifically marketing automation, and has strong knowledge of the data required to bring email, push and other digital channels to life.
Will be responsible for being the subject matter expert on the data coming in and out of Cordial, including product and customer data. You will be able to gauge feasibility on future email and push campaigns, troubleshoot data anomalies and breakages, and provide ongoing support for day-to-day platform data enhancements. You will mainly support our customer engagement and marketing automation platform, Cordial (Email and Push), but you would also have exposure to Tealium CDP.
Your responsibilities expand across global markets, with marketing, technology, and digital operations teams being your key customer.Responsibilities:Be the subject matter expert on the data pipelines coming in and out of CordialEnsure data requirements and strategies were executed on properly and align with the broader vision of the overall marketing technology data strategy across new email/push programsWork with marketing and digital operations partners to proof email and push campaignsPartner with the Tealium CDP data platform owner to bring journey orchestration to life through email and push channelsWork with technology teams to work out data anomalies or launch new data features within Cordial